Executive Director, Digital Growth & Membership (Remote)

CVS Health

Montana

Hybrid

USD 175,000 - 335,000

Full time

35 hours ago

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Benefits offered by this job

Medical, dental, vision benefits

Paid time off

Retirement savings options

Wellness programs

Equity awards

Bonus eligibility

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will lead growth, CRM/Epic integration, and patient engagement initiatives, driving acquisition and long-term retention across CVS Health Delivery.

The role demands deep expertise in consumer healthcare engagement, growth channels, and cross-functional leadership of product, engineering, and analytics teams. Domestic travel is required; remote work is allowed.

Qualifications

Bachelor's degree required; Graduate degree and/or clinical background preferred (RN, MD, DO, NP, PA).
10-15+ years of progressive leadership experience spanning healthcare operations, clinical technology product management.
Proven track record of partnering with primary care delivery networks, retail clinics, or value-based care organizations.

Responsibilities

Define end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
Partner with Growth and Engagement leaders to shape pathways and platform capabilities.
Establish shared outcome metrics to drive New Patient Visits, panel growth, and membership retention.
Lead cross-functional teams to build scalable platforms across Marketing, Sales, Outreach, and PRM operations.
Oversee CRM/Epic integrations and ensure real-time patient engagement pathways.