Remote Exec Director, Digital Product Growth & Membership

CVS Health

Kentucky

Hybrid

USD 175,000 - 335,000

Full time

4 days ago

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Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Equity incentives

Job summary

CVS Health is seeking an Executive Director, Digital Product - Membership, Engagement & Retention, to lead the technology product strategy across patient growth and engagement programs. You will supervise Product Managers, Engineers, Data Scientists, and UI/UX Designers to deliver scalable platforms across marketing, sales, outreach, and retention channels, integrating Salesforce and Epic EHR workflows.

The role requires a deep healthcare engagement background, strong executive presence, and a

Qualifications

Bachelor's degree required; Graduate degree preferred.
10-15+ years of progressive leadership experience spanning healthcare operations, clinical technology product management.
Track record of partnering with care delivery networks to improve patient growth and engagement pathways.
Domestic travel most quarters to support growth and engagement initiatives.

Responsibilities

Define and build end-to-end digital experiences from first-touch through ongoing care engagement across brands and platforms.
Lead cross-functional teams to translate growth and retention strategies into scalable technology roadmaps and CRM/Epic integrations.
Ensure smooth integration between external growth platforms and internal systems (Salesforce, Epic) to deliver personalized patient pathways.
Drive continuous improvement cycles to optimize digital conversion funnels and retention outcomes.