Executive Director, Digital Growth & Membership (Remote)

CVS Health

Pennsylvania

Hybrid

USD 175,000 - 335,000

Full time

4 days ago

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Benefits offered by this job

Bonus eligible

Equity program

Comprehensive benefits

Job summary

CVS Health is seeking an Executive Director, Digital Product for Membership, Engagement & Retention to shape the product strategy across patient growth, engagement, and retention programs, partnering with Brand, Marketing, and Care delivery teams.

You will lead a cross-functional team of Product Managers, Engineers, Data Engineers, Salesforce/Platform specialists, and UI/UX designers to translate growth and retention strategies into scalable technology roadmaps, integrating Salesforce and Epic

Qualifications

Bachelor's degree required; graduate degree preferred.
10–15+ years of progressive healthcare operations or clinical technology product management leadership.
Track record partnering with primary care networks or value-based care to improve growth and engagement.

Responsibilities

Lead strategic partnerships with Growth, Marketing, Outreach and Retention stakeholders to define end-to-end digital experiences.
Translate growth and retention strategies into actionable product specs and scalable tech roadmaps.
Oversee CRM/Epic integration and coordination between external platforms and internal systems to personalize patient journeys.
Build and mentor cross-functional teams of product managers, engineers, data scientists, Salesforce specialists and designers.