Remote Enterprise Marketing Director - B2B Growth & ABM

Diversified; Portland (ME); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote or hybrid work options

Generous PTO and leave policies

Professional development opportunities

Comprehensive benefits

Job summary

Diversified is seeking a Marketing Director to lead marketing for ASAP and IOFM portfolios, shaping brand strategy, go-to-market frameworks, and a scalable marketing function. You’ll design the structure, standards, and lifecycle programs across practitioners, organizational buyers, and sponsors.

You will build demand engines, design multi-channel campaigns, and collaborate with sales to drive enterprise pipeline, while coaching a team of eight to execute with bias for experimentation and growth.

Qualifications

• 8–12 years of progressive marketing experience with 5+ in leadership.
• Proven enterprise marketing experience including ABM and multi-stakeholder journeys.
• Strong cross-functional leadership and communication abilities.
• MBA and exposure to associations, events, education, or community-based businesses a plus.

Responsibilities

• Define brand strategy and positioning for ASAP and IOFM.
• Lead multi-channel demand generation and ABM programs.
• Build a growth-oriented marketing team of eight and establish playbooks.

Skills

Marketing leadership

B2B enterprise marketing

ABM strategy

Sales enablement

Marketing automation

Salesforce

Cross-functional leadership

Team development

Education

Bachelor’s degree in Marketing/Business

MBA (plus)

Tools

Marketo

HubSpot

Salesforce

Job description

Diversified is seeking a Marketing Director to lead marketing for ASAP and IOFM portfolios, shaping brand strategy, go-to-market frameworks, and a scalable marketing function. You’ll design the structure, standards, and lifecycle programs across practitioners, organizational buyers, and sponsors.

You will build demand engines, design multi-channel campaigns, and collaborate with sales to drive enterprise pipeline, while coaching a team of eight to execute with bias for experimentation and growth.