Remote B2B Marketing Director & Growth Strategist

Informdata; Kennesaw (GA); Hybrid; USD 135,000 - 175,000; Full time

Benefits offered by this job

401(k) with Employer Match

Healthcare & Dependent FSA

Health Savings Account (HSA) with ERP

Life and AD&D Insurance

Disability Coverage

Critical Illness and AccidentInsurance

Hospital Indemnity Insurance

Dependent Care FSA

Job summary

InformData, LLC is seeking a Director of Marketing to lead the planning, development, and execution of brand, product, and demand generation initiatives. This role partners with executive leadership, sales, and external partners to create campaigns that elevate the brand and accelerate growth.

The ideal candidate will drive integrated campaigns, translate data into strategy, and mentor a team of marketers while collaborating across departments to achieve revenue targets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Master’s degree preferred.

Responsibilities

• Lead the design and execution of integrated marketing campaigns across digital, content, events, and partnerships to drive brand awareness and demand.
• Manage the creation, ongoing maintenance, utilization and understanding of all product marketing materials.
• Translate data-driven insights into actionable marketing strategies; oversee analytics reporting on campaign performance and ROI.
• Develop thought leadership content and manage execution of podcasts, webinars, and other owned media programs.
• Partner with Revenue leadership to define marketing priorities, messaging, and go-to-market plans.
• Collaborate with Sales to ensure marketing programs support pipeline creation and revenue objectives.

Skills

B2B marketing campaigns

Revenue alignment

Leadership

Marketing automation

CRM

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

CRM software

Analytics tools

Marketing automation tools

Project management tools

Microsoft Office 365

Job description

InformData, LLC is seeking a Director of Marketing to lead the planning, development, and execution of brand, product, and demand generation initiatives. This role partners with executive leadership, sales, and external partners to create campaigns that elevate the brand and accelerate growth.

The ideal candidate will drive integrated campaigns, translate data into strategy, and mentor a team of marketers while collaborating across departments to achieve revenue targets.