Strategic Marketing Director - Enterprise B2B Growth

Diversified HQ; Portland (ME); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Travel for portfolio events

Generous paid time off

Training & development

Comprehensive healthcare

Wellness program

Job summary

Diversified, a global B2B events and media company, seeks a Marketing Director to lead ASAP and IOFM portfolios from Portland, ME. You will design the go-to-market framework, build the marketing team, and own brand and demand programs across practitioners, organizational buyers, and sponsors.

You’ll drive thought leadership, demand generation, sales enablement, and a coherent lifecycle journey, while steering budget and marketing tech like Marketo and Salesforce to maximize ROI.

Qualifications

• 8–12 years of progressive marketing experience, including 5+ years in leadership.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven record in enterprise marketing, ABM, and multi-stakeholder buyer journeys.
• Experience building sales enablement programs and assets for enterprise sales motions.

Responsibilities

• Shape two distinct brands: ASAP and IOFM with personas and messaging.
• Lead thought leadership through research, white papers, and case studies.
• Build a demand engine with multi-channel programs and ABM strategies.
• Grow sponsor and exhibitor demand and partner with existing sponsors on co-marketing.
• Own the customer journey from awareness to renewal with nurture and retention programs.
• Equip the sales team with assets and define MQL/SQL, lead scoring, and handoffs.
• Lead and develop a team of eight, and align cross-functional playbooks and agreements.
• Own marketing-sourced revenue and pipeline goals; forecast and measure funnel ROI.
• Direct budget, vendor relationships, and marketing tech stack (Marketo, Salesforce).

Skills

Marketing leadership

ABM & enterprise marketing

Team management

Sales enablement

Marketing automation

Salesforce proficiency

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Marketo

Salesforce

HubSpot

AI tools familiarity

Job description

Diversified, a global B2B events and media company, seeks a Marketing Director to lead ASAP and IOFM portfolios from Portland, ME. You will design the go-to-market framework, build the marketing team, and own brand and demand programs across practitioners, organizational buyers, and sponsors.

You’ll drive thought leadership, demand generation, sales enablement, and a coherent lifecycle journey, while steering budget and marketing tech like Marketo and Salesforce to maximize ROI.