Remote Email Marketing Specialist for Growth & Impact

BairesDev; New York (NY); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

WFH setup

PTO & parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K Plan

Learning growth

Diverse environment

Innovation-driven culture

Job summary

BairesDev is seeking an Email Marketing Specialist to support planning, creation, and deployment of email campaigns that engage our audience and drive business results. You will work closely with the marketing team to execute programs across the full customer journey, from awareness through retention.

Responsibilities include building, testing, and deploying newsletters and automated sequences, managing audience segments, writing copy, performing A/B tests, and reporting on metrics.

Qualifications

• Our client seeks 3+ years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms such as HubSpot, Mailchimp, Klaviyo, or similar tools.
• Working knowledge of audience segmentation, A/B testing, and performance optimization.
• Strong copywriting skills with attention to detail and ability to tailor messaging for different audiences.
• Familiarity with email compliance requirements including CAN-SPAM and GDPR.

Responsibilities

• Build, test, and deploy email campaigns including newsletters, promotional sends, and automated sequences.
• Manage audience segmentation and list hygiene to ensure accurate targeting and strong deliverability.
• Write and edit email copy that aligns with brand voice and campaign objectives.
• Conduct A/B tests on subject lines, content, and send times to improve campaign performance.
• Monitor and report on key email metrics including open rates, click rates, conversions, and unsubscribe rates.
• Coordinate with content and design teams to ensure email assets are delivered on time and on brand.

Skills

Segmentation

AB testing

Performance optimization

Copywriting

Tools

HubSpot

Mailchimp

Klaviyo

Job description

BairesDev is seeking an Email Marketing Specialist to support planning, creation, and deployment of email campaigns that engage our audience and drive business results. You will work closely with the marketing team to execute programs across the full customer journey, from awareness through retention.

Responsibilities include building, testing, and deploying newsletters and automated sequences, managing audience segments, writing copy, performing A/B tests, and reporting on metrics.