Remote CRM Email Marketing & Lifecycle Specialist

BairesDev; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Remote work setup

PTO & parental leave

Competitive compensation

Healthcare (Vision & Dental)

Life Insurance

401K Plan

Career growth

Diverse environment

Innovation-driven

Job summary

BairesDev is seeking a CRM Email Marketing Specialist to design and run targeted, data-driven email programs that boost customer retention and lifecycle engagement. You will leverage CRM data and segmentation to deliver relevant communications that strengthen relationships and drive measurable results.

You will plan, implement, and optimize campaigns, maintain lists, and ensure data hygiene. The role emphasizes compliance, analytics, and collaboration with a global, remote team to achieve growth

Qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing.
• Experience with CRM platforms such as Salesforce or HubSpot to execute segmented campaigns.
• Understanding of lifecycle stages and how email supports retention and expansion goals.
• Strong organizational skills to manage schedules and multiple audience segments.
• Analytical skills to interpret email performance data and refine strategies.

Responsibilities

• Plan and execute segmented email campaigns using CRM data based on behavior and lifecycle stage.
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation.
• Develop email content and messaging tailored to specific customer segments and journey stages.
• Set up and manage triggered email flows for onboarding, renewals, and win-back.
• Analyze CRM email performance and provide insights to improve targeting and engagement.
• Ensure campaigns comply with data privacy regulations and brand guidelines.

Skills

CRM marketing

Email marketing

Lifecycle marketing

Data segmentation

Campaign analysis

Tools

Salesforce

HubSpot

Job description

BairesDev is seeking a CRM Email Marketing Specialist to design and run targeted, data-driven email programs that boost customer retention and lifecycle engagement. You will leverage CRM data and segmentation to deliver relevant communications that strengthen relationships and drive measurable results.

You will plan, implement, and optimize campaigns, maintain lists, and ensure data hygiene. The role emphasizes compliance, analytics, and collaboration with a global, remote team to achieve growth