Remote Marketing Automation Specialist for Growth

BairesDev; Philadelphia (Philadelphia County); Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

WFH setup

PTO & parental leave

Competitive compensation

Health coverage

Life Insurance

401K

Job summary

BairesDev is seeking a Marketing Automation Specialist to build and manage automated email and nurture programs that engage prospects and customers throughout the funnel.

You will configure platforms, develop dynamic content, and collaborate with demand generation and sales to ensure data accuracy and pipeline impact.

If you have 3+ years in marketing automation and a track record with HubSpot, Marketo, Pardot, or ActiveCampaign, you’ll thrive here.

Qualifications

• 3+ years of experience in marketing automation or email marketing.
• Proficiency in marketing automation platforms such as HubSpot, Marketo, Pardot, or ActiveCampaign.
• Experience building multi-step automated workflows and behavioral trigger campaigns.
• Understanding of CRM integration and lead management processes.
• Strong attention to detail with the ability to manage multiple active programs simultaneously.

Responsibilities

• Build and manage automated email workflows including lead nurture, onboarding, and re-engagement campaigns.
• Configure and maintain marketing automation platform settings, integrations, and data flows.
• Develop dynamic content and segmentation rules to personalize communications based on user behavior and attributes.
• Perform regular audits of automation programs to identify gaps, errors, and opportunities for optimization.
• Collaborate with demand generation and sales teams to ensure smooth lead handoff and CRM data accuracy.
• Track automation program performance and report on metrics such as engagement rates, conversion rates, and pipeline contribution.

Skills

Marketing automation

CRM integration

Lead management

Workflow automation

Attention to detail

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

Job description

BairesDev is seeking a Marketing Automation Specialist to build and manage automated email and nurture programs that engage prospects and customers throughout the funnel.

You will configure platforms, develop dynamic content, and collaborate with demand generation and sales to ensure data accuracy and pipeline impact.

If you have 3+ years in marketing automation and a track record with HubSpot, Marketo, Pardot, or ActiveCampaign, you’ll thrive here.