Remote Email Marketing Analytics Manager

Amsive; United States; Remoto; USD 90.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Unlimited vacation time

Annual sick days

Annual personal days

11 paid holidays

Dental insurance

Vision insurance

Health insurance

401(k) with company match

Paid parental leave

Descrizione del lavoro

Amsive is seeking an Email Marketing Analytics Manager to lead our email analytics efforts. This hands-on IC role requires deep experience with email metrics, segmentation, and lifecycle performance, plus the ability to translate data into actionable recommendations.

You'll own reporting, build dashboards, and partner with the email team to optimize campaigns for multiple clients across the agency. Strong SQL and BI skills are essential.

Competenze

• 5+ years of experience in Email Services, Marketing Analytics, or a similar field.
• Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs.
• Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement.
• Experience analyzing engagement trends, contact frequency, and audience fatigue.
• Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations.

Mansioni

• Own email performance analysis through campaigns, audiences, segments, and lifecycle programs to explain results and identify opportunities.
• Investigate complex questions. Evaluate audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness.
• Turn insights into action by recommending improvements to targeting, segmentation, messaging, cadence, and testing in partnership with the email team.
• Guide testing and measurement strategies. Define hypotheses, success metrics, audience groups, and holdouts; analyze results and recommend next steps.
• Build and maintain reliable reporting. Create dashboards and performance reports that clearly explain results, implications, and recommended actions.
• Ensure data accuracy. Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues.
• Lead client analytics discussions. Present findings to clients, answer performance questions, and collaborate with client analytics teams.
• Strengthen team capabilities. Establish practical measurement standards, document approaches, improve current processes and help colleagues interpret email performance.
• Manage analytical priorities. Balance recurring reporting with deeper investigations across client programs.

Conoscenze

Email analytics

SQL

Dashboards

Client communication

A/B testing

Formazione

Bachelor's degree in marketing or related field

Strumenti

Salesforce Marketing Cloud

Iterable

Klaviyo

Braze

HubSpot

Descrizione del lavoro

Amsive is seeking an Email Marketing Analytics Manager to lead our email analytics efforts. This hands-on IC role requires deep experience with email metrics, segmentation, and lifecycle performance, plus the ability to translate data into actionable recommendations.

You'll own reporting, build dashboards, and partner with the email team to optimize campaigns for multiple clients across the agency. Strong SQL and BI skills are essential.