Senior Marketing Analytics Lead (Remote)

Twin Health; United States; Remote; USD 145,000 - 165,000; Full time

Benefits offered by this job

Remote work

Equity participation

Unlimited vacation

Parental leave

Healthcare coverage

401k retirement savings

Job summary

Twin Health is hiring a remote U.S.-based Marketing Analytics role focused on measuring performance across email, direct mail, and digital channels. You’ll build robust data foundations, develop MMM and propensity models, and translate insights into actions for budget allocation and strategy.

You will work with engineering to ensure accurate data capture, write complex SQL, and present findings to leadership.

Qualifications

• 8+ years in marketing analytics or closely related field.

Responsibilities

• Measure and report performance across email, direct mail, and digital.
• Own digital analytics end-to-end including event tracking and tagging strategy.
• Build and maintain attribution and marketing mix models to quantify channel contribution.
• Analyze paid channel performance and provide optimization recommendations.
• Turn campaign goals into testable questions and answer with analysis.
• Analyze channel mix, budget allocation, and pacing; recommend spend shifts.
• Profile audiences across data sources for targeting.
• Analyze funnels from impression to enrollment; suggest conversion improvements.
• Write complex SQL to explore and reconcile data across warehouses.
• Identify data gaps, conflicts, and tracking breaks; raise issues for fixes.
• Define data engineering requirements and metric definitions for attribution and MMM.
• Document metric definitions and logic used by marketing.
• Own MMM end-to-end, validate and refresh models.
• Develop propensity and other scoring models; operationalize scores.
• Apply Bayesian methods to model relationships and support analysis.
• Partner with data engineering to productionize models and monitor performance.
• Design, run, and analyze A/B tests; set standards and roadmap.
• Present findings to marketing leadership; collaborate across teams.
• Other duties as assigned.

Skills

Marketing analytics

SQL

Attribution

MMM

A/B testing

Python

R

BI tools

Snowflake

GA4

Amplitude

Adobe Analytics

Data storytelling

Tools

Snowflake

dbt

Looker

Tableau

Power BI

Lightdash

Job description

Twin Health is hiring a remote U.S.-based Marketing Analytics role focused on measuring performance across email, direct mail, and digital channels. You’ll build robust data foundations, develop MMM and propensity models, and translate insights into actions for budget allocation and strategy.

You will work with engineering to ensure accurate data capture, write complex SQL, and present findings to leadership.