Manager, Email Marketing Analytics

Amsive; United States; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Unlimited vacation time

Annual sick days

Annual personal days

11 paid holidays

Dental insurance

Vision insurance

Health insurance

401(k) with company match

Paid parental leave

Job summary

Amsive is seeking an Email Marketing Analytics Manager to lead our email analytics efforts. This hands-on IC role requires deep experience with email metrics, segmentation, and lifecycle performance, plus the ability to translate data into actionable recommendations.

You'll own reporting, build dashboards, and partner with the email team to optimize campaigns for multiple clients across the agency. Strong SQL and BI skills are essential.

Qualifications

• 5+ years of experience in Email Services, Marketing Analytics, or a similar field.
• Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs.
• Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement.
• Experience analyzing engagement trends, contact frequency, and audience fatigue.
• Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations.

Responsibilities

• Own email performance analysis through campaigns, audiences, segments, and lifecycle programs to explain results and identify opportunities.
• Investigate complex questions. Evaluate audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness.
• Turn insights into action by recommending improvements to targeting, segmentation, messaging, cadence, and testing in partnership with the email team.
• Guide testing and measurement strategies. Define hypotheses, success metrics, audience groups, and holdouts; analyze results and recommend next steps.
• Build and maintain reliable reporting. Create dashboards and performance reports that clearly explain results, implications, and recommended actions.
• Ensure data accuracy. Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues.
• Lead client analytics discussions. Present findings to clients, answer performance questions, and collaborate with client analytics teams.
• Strengthen team capabilities. Establish practical measurement standards, document approaches, improve current processes and help colleagues interpret email performance.
• Manage analytical priorities. Balance recurring reporting with deeper investigations across client programs.

Skills

Email analytics

SQL

Dashboards

Client communication

A/B testing

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Iterable

Klaviyo

Braze

HubSpot

Job description

Who We Are

At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it. If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.

We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities. This is a REMOTE position, candidates will be required to live in the United States and work EST or CST time zones.

What we are looking for:

Amsive is looking for an Email Marketing Analytics Manager to serve as our primary expert in email analytics, working closely with our email team. This is a hands‑on individual contributor role for someone who enjoys investigating data, solving problems, and turning findings into recommendations that improve client programs. Strong, direct email analytics experience is essential.

What you will be doing:

• Own email performance analysis through analyzing campaigns, audiences, segments, and lifecycle programs to explain results and identify opportunities.
• Investigate complex questions. Evaluate audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness.
• Turn insights into action by recommending improvements to targeting, segmentation, messaging, cadence, and testing in partnership with the email team.
• Guide testing and measurement strategies. Help define hypotheses, success metrics, audience groups, and holdouts; analyze results and recommend next steps.
• Build and maintain reliable reporting. Create dashboards and performance reports that clearly explain results, implications, and recommended actions.
• Ensure data accuracy. Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues.
• Lead client analytics discussions. Present findings to clients, answer performance questions, and collaborate directly with client analytics teams.
• Strengthen team capabilities. Establish practical measurement standards, document approaches, improve current processes and help colleagues interpret email performance.
• Manage analytical priorities. Balance recurring reporting with deeper investigations across client programs.

Who you are:

• 5+ years of experience in Email Services, Marketing Analytics, or a similar field.
• Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs.
• Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement.
• Experience analyzing engagement trends, contact frequency, and audience fatigue.
• Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations.
• Proficiency in SQL for accessing, joining, analyzing, and validating data.
• Experience in email platforms like Salesforce Marketing Cloud, Iterable, Klayvio, Braze, Hubspot, or similar.
• Experience creating dashboards and reports using business intelligence or data visualization tools.
• Ability to troubleshoot reporting discrepancies and collaborate with technical teams on resolution.
• Ability to translate complex findings into clear, practical recommendations.
• Strong communication and presentation skills, including experience working directly with clients.
• Comfort working in a small team, taking ownership, and balancing hands‑on work with strategic thinking.

Preferred Qualifications

• Agency experience supporting multiple client email programs.
• Bachelor’s degree in communications, marketing, or similar field.
• Familiarity with enterprise email platforms and their reporting and data structures.
• Experience connecting email engagement with CRM, conversion, revenue, or other business outcomes.
• Experience improving reporting processes through automation.
• Knowledge of Ampscript, HTML5, Javascript, CSS3, SQL, and Figma.

Additional Information

• Salary starting at $100,000/yr, based on skills and experience
• Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays
• Dental, Vision, and Health Insurance
• 401(k) with company match program
• Paid Parental Leave

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please contact our team.

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

All offers of employment with Amsive are contingent upon the successful completion of background checks, which may include criminal history and reference verification, conducted in compliance with applicable state, federal, and local laws.

As part of the Company’s equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.