Remote DTC Growth & P&L Leader

Rho Nutrition; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

Rho Nutrition is seeking a Head of DTC to own the direct-to-consumer business end to end, spanning revenue, profitability, customer experience, technology, acquisition, analytics, and operations. You will set the direction, build the plan, lead the team, and drive the number.

This owner mindset role requires strategic, hands-on leadership across site experience, merchandising, pricing, and retention, with accountability for growth, efficiency, and long-term value across Shopify, Klaviyo, and the

Qualifications

• Demonstrated ownership of a DTC business or P&L at meaningful scale.
• Experience building and leading growth in a high-growth startup environment.
• Fluency in modern DTC stack including Shopify, Klaviyo, and analytics tools.

Responsibilities

• Own the DTC P&L; set targets and forecast.
• Build and execute DTC growth strategy from annual plan to weekly decisions.
• Own site experience end-to-end, including UX/UI and conversion optimization.
• Drive customer acquisition, engagement, retention, and LTV.
• Oversee ecommerce technology stack, analytics, and operations.
• Lead, develop, and scale the DTC team and align with Amazon & retail.

Skills

DTC ownership

P&L ownership

Growth strategy

Leadership

Shopify

Klaviyo

Analytics

Cross-channel

Tools

Shopify

Klaviyo

Analytics tools

Job description

Rho Nutrition is seeking a Head of DTC to own the direct-to-consumer business end to end, spanning revenue, profitability, customer experience, technology, acquisition, analytics, and operations. You will set the direction, build the plan, lead the team, and drive the number.

This owner mindset role requires strategic, hands-on leadership across site experience, merchandising, pricing, and retention, with accountability for growth, efficiency, and long-term value across Shopify, Klaviyo, and the