Vice President, DTC & Ecommerce Growth

R2 Global; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

R2 Global, partnering with a leading CPG brand, seeks a Vice President of Direct-to-Consumer to own and scale the digital customer journey. You will marry brand strategy with performance marketing to drive growth across eCommerce channels, including Shopify stores, and partner ecosystems.

The ideal candidate has extensive hands-on eCommerce experience, a track record of pushing revenue, and comfort operating in fast-paced environments.

Qualifications

• Extensive eCommerce experience, both hands-on and strategic.
• Experience managing and scaling Shopify stores.
• Proven track record driving revenue above $60m.
• Hands-on with Meta and TikTok Ads, Google Ads, Klaviyo.
• Experience navigating partnership ecosystems.
• Ability to operate in fast-paced, dynamic environments.
• Bachelor's degree in Business, Marketing, or Economics; MBA preferred.

Skills

eCommerce leadership

Shopify management

Revenue growth

Paid ads: Meta

Paid ads: TikTok

Paid ads: Google

Klaviyo

Partnership ecosystems

Fast-paced environment

Education

Bachelor’s in Business/Marketing/Economics

MBA preferred

Tools

Shopify

Klaviyo

Meta Ads

Google Ads

TikTok Ads

Job description

R2 Global, partnering with a leading CPG brand, seeks a Vice President of Direct-to-Consumer to own and scale the digital customer journey. You will marry brand strategy with performance marketing to drive growth across eCommerce channels, including Shopify stores, and partner ecosystems.

The ideal candidate has extensive hands-on eCommerce experience, a track record of pushing revenue, and comfort operating in fast-paced environments.