Head of DTC Growth & E-Commerce Performance

Topson Downs of California, LLC; Culver City (CA); On-site; USD 150,000 - 220,000; Full time

Job summary

Topson Downs is seeking a commercially minded Head of E-commerce & DTC to lead day-to-day performance and growth for AFRM and Kittenish across e-commerce, CRM, and digital trading. You will align product, merchandising, retention and digital performance into one clear commercial plan.

The role requires deep Shopify and Klaviyo expertise, a retailer mindset, and strong cross-functional collaboration with the CMO, Brand, Finance and Operations to drive profitable direct businesses.

Qualifications

• Experience leading multi-brand DTC businesses.
• Shopify and Klaviyo expertise.
• Strong CRM, segmentation and retention knowledge.
• Ability to forecast and manage a revenue plan.
• Cross-functional collaboration with marketing, product and operations.

Responsibilities

• Own day-to-day DTC performance for AFRM.com and Kittenish.com.
• Develop distinct DTC strategies for AFRM and Kittenish based on brand customers and product propositions.
• Own weekly and monthly DTC forecasts and close gaps with action plans.
• Lead the CRO roadmap and optimize conversion across both brands.
• Partner with Planning, Operations and Finance to manage inventory depth and profitability.
• Translate performance learnings into merchandising, product and CRM strategies.

Skills

E-commerce leadership

DTC strategy

CRM & lifecycle marketing

Data-driven decision-making

Forecasting

Tools

Shopify

Klaviyo

CRM platforms

Job description

Topson Downs is seeking a commercially minded Head of E-commerce & DTC to lead day-to-day performance and growth for AFRM and Kittenish across e-commerce, CRM, and digital trading. You will align product, merchandising, retention and digital performance into one clear commercial plan.

The role requires deep Shopify and Klaviyo expertise, a retailer mindset, and strong cross-functional collaboration with the CMO, Brand, Finance and Operations to drive profitable direct businesses.