Director - DTC

Lack + Daily Marketing Recruiting Experts; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Lack + Daily Marketing Recruiting Experts is partnering with a fast-growing consumer health and wellness company to appoint a Director – DTC to lead and accelerate its direct-to-consumer business. The role requires a commercially minded digital leader who can drive growth across ecommerce, customer acquisition, conversion, retention, and the full DTC customer journey in a fast-paced environment.

The ideal candidate combines strategic thinking with hands-on execution and thrives in an

Qualifications

• Significant experience leading DTC/eCommerce growth for a consumer business.
• Proven track record driving online revenue and customer acquisition.
• Strong understanding of the full DTC funnel, including traffic, conversion, retention, and LTV.
• Experience with eCommerce platforms, digital analytics, CRM, paid media, and performance marketing.
• Highly analytical and comfortable using data to make business decisions.
• Strong commercial instincts and a test-and-learn mindset.
• Excellent cross-functional leadership and communication skills.
• Comfortable operating in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop and execute the DTC growth strategy across the customer lifecycle.
• Identify opportunities to increase traffic, conversion, average order value, and customer lifetime value.
• Establish KPIs and use performance data to identify opportunities and optimize results.
• Lead ongoing optimization of the eCommerce experience, including site merchandising, promotions, product presentation, and conversion.
• Partner with internal teams and external agencies to improve the customer journey.
• Identify opportunities to enhance the online shopping experience and drive profitable growth.
• Partner with Paid Media, Creative, CRM, and other marketing functions to drive customer acquisition.
• Develop strategies to improve repeat purchase, retention, and customer lifetime value.

Skills

DTC growth leadership

Ecommerce growth

Digital analytics

Cross-functional leadership

Customer lifecycle

Tools

CRM platforms

Analytics tools

Job description

We're partnering with a fast-growing, digitally driven consumer health and wellness company to identify a Director – DTC to lead and accelerate its direct-to-consumer business.

This is a high-impact role for a commercially minded digital leader who understands how to drive growth across eCommerce, customer acquisition, conversion, retention, and the full DTC customer journey. The ideal candidate combines strategic thinking with a hands-on approach and is comfortable operating in a fast-paced, entrepreneurial environment.

Why This Role Stands Out

• Lead the strategy and growth of a significant DTC/eCommerce business
• Own key drivers of online revenue, customer acquisition, conversion, and retention
• Partner closely with Marketing, Creative, Product, Operations, and Analytics
• Opportunity to shape the next phase of growth for a digitally native consumer business
• High visibility and significant ownership in an entrepreneurial environment

What You'll Own

• Develop and execute the DTC growth strategy across the customer lifecycle
• Identify opportunities to increase traffic, conversion, average order value, and customer lifetime value
• Establish KPIs and use performance data to identify opportunities and optimize results

eCommerce

• Lead the ongoing optimization of the eCommerce experience, including site merchandising, promotions, product presentation, and conversion
• Partner with internal teams and external agencies to improve the customer journey
• Identify opportunities to enhance the online shopping experience and drive profitable growth

Customer Acquisition & Retention

• Partner with Paid Media, Creative, CRM, and other marketing functions to drive customer acquisition
• Develop strategies to improve repeat purchase, retention, and customer lifetime value
• Analyze channel and campaign performance and translate insights into action

Analytics & Optimization

• Leverage DTC, customer, and marketing data to evaluate performance and identify growth opportunities
• Build reporting and dashboards that provide visibility into business performance
• Continuously test, learn, and optimize across the customer journey

Cross-Functional Leadership

• Work closely with Marketing, Creative, Product, Operations, Finance, and Technology
• Lead external partners and agencies as needed
• Bring a strong commercial perspective to broader business and growth initiatives

What We're Looking For

• Significant experience leading DTC/eCommerce growth for a consumer business
• Proven track record driving online revenue and customer acquisition
• Strong understanding of the full DTC funnel, including traffic, conversion, retention, and LTV
• Experience with eCommerce platforms, digital analytics, CRM, paid media, and performance marketing
• Highly analytical and comfortable using data to make business decisions
• Strong commercial instincts and a test-and-learn mindset
• Excellent cross-functional leadership and communication skills
• Comfortable operating in a fast-paced, entrepreneurial environment

Experience in consumer health, wellness, supplements, beauty, personal care, or another digitally driven consumer category is a plus.

The Ideal Candidate

You're a DTC growth leader, not simply an eCommerce operator. You understand how the pieces of the digital ecosystem work together, from acquisition and creative through conversion, retention, and repeat purchase and you know how to turn performance data into actionable growth strategies.

You're equally comfortable setting the strategy and rolling up your sleeves to execute. You thrive in an entrepreneurial environment where you can make an immediate impact and build the infrastructure needed to support continued growth.