Head of DTC

Jackson James; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity potential

Health/dental/vision coverage

Unlimited PTO

Hybrid working

Job summary

Jackson James, a fast-scaling beauty-tech company, is seeking a senior digital leader to own the DTC growth engine—from revenue and margins to strategic bets. You’ll supervise a small team and agencies, setting the strategy and systems while not running ads day-to-day.

Responsibilities cover P&L ownership, acquisition strategy across core paid channels, creative testing, CRO, lifecycle/CRM, and reporting cadence. Equity potential and hybrid work are offered.

Qualifications

• Experience scaling a DTC brand to profitable growth.
• Hands-on expertise with Meta and Google at scale.
• Strong CRO, lifecycle/CRM, and experimentation discipline.
• Proven track record managing teams, contractors and agencies.

Responsibilities

• Own P&L for DTC revenue and contribution margin.
• Set acquisition strategy across paid channels and budgets.
• Lead creative testing engine and measurement tied to acquisition.
• Optimise the full Shopify checkout path and post-purchase upsells.
• Manage CRM agency and drive email/SMS results.
• Build weekly scorecards, monthly forecasts, and quarterly reviews.

Skills

DTC growth

Paid media management

Meta & Google Ads

CRO

CRM & lifecycle marketing

Team leadership

Tools

Shopify

Triple Whale

Job description

This is an opportunity to join a fast-scaling, venture-backed beauty-tech company selling direct-to-consumer, with a growing presence across major retail marketplaces and social commerce. They're recognised for pioneering personal care technology and are expanding into new product categories.

They're looking for a senior digital leader to take end-to-end ownership of the DTC growth engine revenue, margin, and the strategic decisions that move both. It's the most cross-functional seat on the marketing team, spanning paid media, conversion, creative performance, and retention, with real judgment over where to focus effort for maximum impact.

You'll have a small team and agencies to leverage. Your role is to set the strategy, build the systems, and be accountable for the results, not to run ads day-to-day yourself.

Core Responsibilities

• P&L ownership - full accountability for DTC revenue and contribution margin
• Acquisition strategy - setting direction and budget across core paid channels, with an eye on newer platform opportunities; managing the contractor against clear performance targets
• Creative performance -running the testing engine for ad creative: new angles, iteration speed, and a disciplined process tied back to acquisition metrics
• Conversion optimisation -the full Shopify conversion path: landing pages, product pages, bundling, checkout, and post-purchase upsells, working alongside dev resource
• Retention & lifecycle - managing the CRM agency and driving results across email/SMS
• Reporting rhythm -building the operating cadence: weekly scorecards, monthly forecasting, quarterly reviews

This person sits across the whole growth funnel, top, middle, and bottom and decides where the highest-leverage problems are.

What We're Looking For

• Proven experience of scaling a DTC brand
• Strong hands-on experience with Meta and Google at scale, with a track record of profitable growth
• Solid grounding in CRO, offer design, lifecycle/CRM, and structured experimentation
• Track record managing people, contractors, and agency partners with clear accountability

Helpful but not essential:

background in beauty, skincare, wellness, or device categories; familiarity with Shopify and Triple Whale; exposure to marketplace channels (Amazon, Target, Walmart, TikTok Shop)

• Bonus incentives tied to growth and efficiency
• Equity potential depending on seniority
• Full health/dental/vision cover, unlimited PTO, hybrid working