Remote Director, Retention Strategy & Growth

DIRECTV; Denver (CO); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a strategic leader to own the retention strategy across multiple product lines, aligning with revenue goals and driving initiatives end-to-end. The role emphasizes data-driven decision making, cohort insights, and cross-functional collaboration with care teams and analytics.

The candidate should have 5–7 years in retention strategy with leadership experience, strong analytics skills, and a proven track record in go-to-market retention strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus.
• 5–7 years of progressive experience in retention strategy, with demonstrated leadership responsibility.
• Proven track record of leading go-to-market retention strategies that drive measurable business outcomes.
• Deep understanding of current business trends, competitive dynamics, and marketing methodologies.
• Strong expertise in campaign performance analytics and marketing measurement frameworks.
• Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions.
• Experience managing budgets and making financially sound investment decisions.
• Prior experience building, mentoring, and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.

Responsibilities

• Set and own the 6–12 month strategic direction for the retention strategy department.
• Direct comprehensive retention strategies across multiple product lines while ensuring market differentiation.
• Evaluate emerging business needs and translate insights into actionable marketing initiatives with senior leadership.
• Design and manage a robust test-and-learn framework to identify and scale winning retention offers.
• Conduct advanced cohort analyses to uncover patterns and tailor retention strategies by customer segments.
• Own the full lifecycle of retention initiatives—from ideation and business case through finance approvals to execution.
• Build forecasting models to project impact of retention initiatives and churn reduction.
• Collaborate with Care teams and analytics to deliver post-launch performance readouts.
• Lead, develop, and mentor a team of retention professionals to high performance.

Skills

Strategic leadership

Team leadership

Campaign analytics

Go-to-market strategies

Forecasting

Omnichannel retention

Budget management

Executive communication

Education

Bachelor's degree in Marketing/Business

MBA

Job description

DIRECTV is seeking a strategic leader to own the retention strategy across multiple product lines, aligning with revenue goals and driving initiatives end-to-end. The role emphasizes data-driven decision making, cohort insights, and cross-functional collaboration with care teams and analytics.

The candidate should have 5–7 years in retention strategy with leadership experience, strong analytics skills, and a proven track record in go-to-market retention strategies.