Remote Director, Retention Marketing & Strategy

DIRECTV; Honolulu (HI); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a strategic leader for retention strategy who will own the end-to-end retention lifecycle across multiple product lines. The role emphasizes data-driven decision making, forecasting, and cross-functional collaboration with Care and analytics teams.

The candidate will design test-and-learn frameworks, perform cohort analyses, and mentor a team to deliver measurable reductions in churn while aligning with revenue goals.

Responsibilities

• Set and own the 6 – 12-month strategic direction for the retention strategy department, aligning it with broader company and revenue goals.
• Direct comprehensive retention strategies across multiple product lines simultaneously, ensuring consistency and differentiation in market positioning.
• Evaluate emerging business needs and market trends, translating insights into actionable marketing initiatives with senior leadership.
• Design and manage a robust test-and-learn framework to identify, evaluate, and scale winning retention offer strategies, leveraging data-driven experimentation to continuously optimize performance and inform business decisions.
• Conduct advanced cohort analyses to uncover meaningful patterns across customer attributes, translating insights into differentiated retention strategies tailored to distinct segments.
• Own the full lifecycle of retention initiatives — from ideation and business case development through finance approvals, to operational execution with Care teams and post-launch readouts with analytics.
• Build and maintain forecasting models to project the impact of retention initiatives and churn reduction goals, providing leadership with actionable visibility into performance trajectories.
• Bring hands-on experience across multiple service channels — including chat, digital/self-service, and live agent — to inform strategy design and strengthen partnership with Care as the implementation arm for retention programs.
• Lead, develop, and directly manage a team of retention professionals, fostering a high-performance culture with clear goals, coaching, and career development.

Job description

DIRECTV is seeking a strategic leader for retention strategy who will own the end-to-end retention lifecycle across multiple product lines. The role emphasizes data-driven decision making, forecasting, and cross-functional collaboration with Care and analytics teams.

The candidate will design test-and-learn frameworks, perform cohort analyses, and mentor a team to deliver measurable reductions in churn while aligning with revenue goals.