Remote Director of Retention Strategy & Growth

DIRECTV; Detroit (MI); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a strategic retention leader to set the 6–12 month direction across multiple product lines, align with revenue goals, and drive market-differentiated retention programs using data-driven insights.

You will own end-to-end strategy—from ideation and business case through finance approvals to operational execution with Care teams and post-launch analytics, including cohort analysis, forecasting, and omnichannel execution.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 5–7 years of progressive experience in retention strategy with leadership responsibility.
• Proven track record of leading go-to-market retention strategies driving measurable outcomes.
• Strong understanding of marketing methodologies and business trends.

Responsibilities

• Set and own 6–12 month strategic direction for the retention strategy department.
• Direct comprehensive retention strategies across multiple product lines.
• Design and manage a test-and-learn framework for retention offers.
• Conduct advanced cohort analyses to tailor retention strategies.
• Own full lifecycle of retention initiatives from ideation to post-launch readouts.
• Build forecasting models to project impact and track churn goals.
• Collaborate with Care teams and analytics stakeholders for implementation and reporting.
• Lead and develop a team of retention professionals.

Skills

Executive communication

Cross-functional leadership

Marketing analytics

Budget management

Mentoring and development

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Job description

DIRECTV is seeking a strategic retention leader to set the 6–12 month direction across multiple product lines, align with revenue goals, and drive market-differentiated retention programs using data-driven insights.

You will own end-to-end strategy—from ideation and business case through finance approvals to operational execution with Care teams and post-launch analytics, including cohort analysis, forecasting, and omnichannel execution.