Director, Retention Strategy & Growth

DIRECTV; Seattle (WA); Remote; USD 134,000 - 244,000; Full time

Benefits offered by this job

Remote position

Salary ranges by labor zone

Job summary

DIRECTV is seeking a strategic leader to own and drive retention initiatives across product lines, aligning with company revenue goals. You will design test-and-learn programs, perform cohort analyses, and manage end-to-end retention lifecycles in partnership with Care teams and analytics stakeholders.

The role requires 5–7 years in retention strategy, strong analytics, budgeting sense, and executive communication.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 5–7 years of progressive experience in retention strategy with leadership.
• Proven track record of leading go-to-market retention strategies that drive measurable business outcomes.
• Deep understanding of current business trends, competitive dynamics, and marketing methodologies.
• Strong expertise in campaign performance analytics and marketing measurement frameworks.
• Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions.
• Experience managing budgets and making financially sound investment decisions.

Responsibilities

• Set and own the 6 – 12-month strategic direction for the retention strategy department, aligning it with broader company and revenue goals.
• Direct comprehensive retention strategies across multiple product lines simultaneously, ensuring consistency and differentiation in market positioning.
• Evaluate emerging business needs and market trends, translating insights into actionable marketing initiatives with senior leadership.
• Design and manage a robust test-and-learn framework to identify, evaluate, and scale winning retention offer strategies, leveraging data-driven experimentation to continuously optimize performance and inform business decisions.
• Conduct advanced cohort analyses to uncover meaningful patterns across customer attributes, translating insights into differentiated retention strategies tailored to the unique needs and behaviors of distinct customer segments.
• Own the full lifecycle of retention initiatives — from ideation and business case development through finance approvals, to operational execution in partnership with Care teams, and post-launch performance readouts developed in close collaboration with analytics stakeholders.
• Build and maintain forecasting models to project the impact of individual retention initiatives as well as broader churn reduction goals, providing leadership with actionable visibility into performance trajectories and business outcomes.
• Bring hands-on experience across multiple service channels — including chat, digital/self-service, and live agent — to inform strategy design and strengthen partnership with the Care organization as the primary implementation arm for retention programs, including active participation in call listenings to maintain a grounded understanding of customer interactions.
• Lead, develop, and directly manage a team of retention professionals, fostering a high-performance culture through clear goal setting, ongoing coaching, and meaningful career development.

Skills

Strategic leadership

Test & learn strategy

Cohort analysis

Forecasting & churn management

Team leadership

Executive communication

Education

Bachelor's degree in Marketing, Business, or related field

Job description

DIRECTV is seeking a strategic leader to own and drive retention initiatives across product lines, aligning with company revenue goals. You will design test-and-learn programs, perform cohort analyses, and manage end-to-end retention lifecycles in partnership with Care teams and analytics stakeholders.

The role requires 5–7 years in retention strategy, strong analytics, budgeting sense, and executive communication.