Director of Retention Marketing & Growth Strategy

DIRECTV; Phoenix (AZ); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a strategic leader to own the 6–12 month retention strategy across multiple product lines. You will design test-and-learn frameworks, perform cohort analyses, and drive end-to-end retention initiatives with finance approvals and care-partner collaboration.

The role requires a strong track record in retention strategy, leadership, and data-driven marketing. This remote position supports nationwide teams and emphasizes cross-functional influence and performance metrics.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• MBA a plus for strategic leadership roles.
• Proven track record in retention strategy and leadership responsibilities.
• Strong understanding of marketing methodologies and business trends.
• Experience with campaign performance analytics and marketing measurement frameworks.
• Ability to solve complex problems with innovative solutions.
• Experience managing budgets and investment decisions.
• Experience building, mentoring, and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.

Responsibilities

• Set and own the 6–12 month strategic direction for the retention strategy department.
• Direct retention strategies across multiple product lines for consistency in market positioning.
• Design and manage a test-and-learn framework for retention offer strategies.
• Conduct advanced cohort analyses to tailor retention strategies by customer segment.
• Own the full lifecycle of retention initiatives from ideation to post-launch readouts.
• Build forecasting models to project retention initiative impact and churn goals.
• Collaborate with Care teams and analytics stakeholders for implementation and reporting.
• Lead, coach, and develop a retention team to a high-performance culture.

Skills

Strategic leadership

Retention strategy

Campaign analytics

Cross-functional collaboration

Budget management

Executive communication

Education

Bachelor's degree in Marketing or Business

MBA

Job description

DIRECTV is seeking a strategic leader to own the 6–12 month retention strategy across multiple product lines. You will design test-and-learn frameworks, perform cohort analyses, and drive end-to-end retention initiatives with finance approvals and care-partner collaboration.

The role requires a strong track record in retention strategy, leadership, and data-driven marketing. This remote position supports nationwide teams and emphasizes cross-functional influence and performance metrics.