Remote Director of Retention Strategy & Growth Marketing

DIRECTV; Portland (ME); Remoto; USD 134.000 - 244.000; Tempo pieno

Descrizione del lavoro

DIRECTV seeks a strategic leader to own the 6–12 month retention strategy across product lines, coordinating with Care, analytics, and revenue teams. You will drive end-to-end initiatives from ideation through post-launch review, using cohort analyses and forecasting to optimize churn and growth.

This remote role supports US operations; requires 5–7 years in retention strategy, strong analytics, and executive collaboration.

Competenze

• Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus.
• 5–7 years of progressive experience in retention strategy with leadership responsibility.
• Proven track record of leading go-to-market retention strategies that drive measurable outcomes.
• Deep understanding of marketing methodologies and business trends.
• Strong expertise in campaign performance analytics and measurement frameworks.
• Demonstrated ability to solve complex problems with strategic solutions.
• Experience managing budgets and financial investments.
• Experience building, mentoring, and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.

Mansioni

• Set and own the 6 – 12-month strategic direction for retention strategy across product lines.
• Direct comprehensive retention strategies across multiple product lines.
• Evaluate market trends and translate insights into actionable marketing initiatives.
• Design and manage a robust test-and-learn framework for retention offers.
• Conduct advanced cohort analyses to tailor strategies for customer segments.
• Own the full lifecycle of retention initiatives from ideation to post-launch readouts.
• Build forecasting models to project impact of retention initiatives and churn goals.
• Collaborate with Care teams and analytics stakeholders for execution and reporting.

Conoscenze

Strategic leadership

Executive communication

Marketing analytics

Budget management

Team leadership

GTM retention strategy

Formazione

Bachelor's degree in Marketing/Business

MBA (a plus)

Descrizione del lavoro

DIRECTV seeks a strategic leader to own the 6–12 month retention strategy across product lines, coordinating with Care, analytics, and revenue teams. You will drive end-to-end initiatives from ideation through post-launch review, using cohort analyses and forecasting to optimize churn and growth.

This remote role supports US operations; requires 5–7 years in retention strategy, strong analytics, and executive collaboration.