Remote Director of Digital Strategy

Placements24; Willows (CA); Remote; USD 53,000 - 89,000; Full time

Benefits offered by this job

Executive salary

Medical & life insurance

Performance bonus

Fully remote

Professional development

Flexible hours

Remote culture

Job summary

Placements24 seeks a visionary Remote Director of Digital Strategy to shape and execute the company’s online presence and digital transformation. This executive role leads a distributed team and drives growth across e-commerce, marketing, and customer engagement.

The ideal candidate has 10+ years in digital strategy with a strong track record of accelerating business results, expertise in analytics, CRM, and automation, and a passion for innovation in a fully remote environment.

Qualifications

• Proven track record in digital strategy and driving business growth.
• Strong leadership and remote-team management experience.
• Expertise in digital channels, SEO/SEM, email marketing, and analytics tools.

Responsibilities

• Develop and execute a comprehensive digital strategy aligned with business goals.
• Lead digital campaigns across platforms (social, search, email, content).
• Analyze performance data to identify trends and optimization opportunities.
• Oversee website and e-commerce platform optimization and UX.
• Manage remote team and cross-functional collaboration.
• Stay ahead of digital marketing trends and technologies.
• Administer the digital marketing budget and ROI.

Skills

Leadership

Digital strategy

Analytics

Cross-functional collaboration

Budget management

Education

Master's degree in Marketing/Business

Bachelor's degree with extensive experience

Tools

Google Analytics

CRM systems

Marketing automation

Job description

About the Role

Our client, a rapidly growing e-commerce innovator, is seeking a visionary and highly experienced Remote Director of Digital Strategy to shape and execute their online presence and digital transformation initiatives. This is a fully remote position, offering the opportunity to work from anywhere within South Africa, with a focus on driving our client's digital growth, market penetration, and customer engagement strategies. The ideal candidate will be a forward-thinking leader with a proven ability to leverage digital channels, data analytics, and emerging technologies to achieve ambitious business objectives. This role demands a strategic mindset, exceptional analytical skills, and a passion for innovation in the digital landscape. You will be instrumental in defining the future of our client's digital footprint, leading a distributed team to success.

Key Responsibilities

• Develop and implement a comprehensive digital strategy aligned with the company's overall business objectives, focusing on areas such as e-commerce, digital marketing, customer experience, and online brand building.
• Lead the planning and execution of digital campaigns and initiatives across various platforms, including social media, search engines, email marketing, and content marketing.
• Analyze digital performance metrics, website traffic, conversion rates, and customer engagement data to identify trends, insights, and opportunities for optimization.
• Oversee the management and continuous improvement of the company's website and e-commerce platforms, ensuring a seamless and engaging user experience.
• Collaborate with cross-functional teams, including marketing, sales, product development, and IT, to ensure cohesive and integrated digital strategies.
• Stay abreast of the latest digital marketing trends, emerging technologies, and competitive landscape, providing strategic recommendations for innovation and adaptation.
• Manage the digital marketing budget, ensuring effective allocation of resources and maximizing return on investment (ROI) for all digital initiatives.
• Lead and mentor a remote team of digital specialists, fostering a collaborative and high-performance culture.
• Develop and implement strategies to enhance customer acquisition, retention, and lifetime value through digital channels.
• Identify and evaluate new digital opportunities, partnerships, and platforms to expand market reach and drive revenue growth.
• Ensure all digital activities comply with relevant data privacy regulations and industry best practices.

Requirements

• Master's degree in Marketing, Business Administration, Digital Media, or a related field.
• A Bachelor's degree with extensive relevant experience will also be considered.
• Minimum of 10 years of progressive experience in digital strategy, digital marketing, and online business development, with a significant portion in a leadership role.
• Proven track record of developing and executing successful digital strategies that have driven significant business growth.
• In-depth knowledge of various digital marketing channels, SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics).
• Experience with e-commerce platforms, CRM systems, and marketing automation tools.
• Strong analytical and data interpretation skills, with the ability to translate complex data into actionable insights.
• Excellent leadership, communication, and project management skills, with experience managing remote teams.
• Creative thinking and problem-solving abilities, with a passion for innovation in the digital space.
• Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
• Demonstrated understanding of user experience (UX) principles and conversion rate optimization (CRO).
• Must be highly self-motivated and able to work independently with minimal supervision.

Benefits

• Our client offers a competitive executive salary, comprehensive medical and life insurance, and a generous performance-based bonus structure.
• This is a fully remote role, allowing for ultimate flexibility in terms of work location within South Africa.
• The company provides ample opportunities for professional development, continuous learning, and career advancement.
• You will be part of an innovative and dynamic team working on cutting-edge digital initiatives.
• Employees also benefit from flexible working hours and a supportive remote work culture designed to foster productivity and well-being.