E-commerce Manager - FMCG (Remote)

Placements24; United States; Remote; USD 54,000 - 79,000; Full time

Benefits offered by this job

Fully remote work arrangement

Home office setup and internet expense

Online professional development

Job summary

Placements24 is seeking an experienced E-commerce Manager to lead a major FMCG client's online growth from a fully remote position in South Africa. You will develop and execute an end-to-end e-commerce strategy that aligns with brand objectives and commercial targets, while optimizing platforms and the digital customer journey.

You will manage online merchandising, content, SEO/SEM, email campaigns, and analytics; collaborate with marketing, sales, IT and logistics; and report insights to senior

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum of 6 years of experience in e-commerce management or digital marketing, preferably FMCG.
• Proven track record of growing e-commerce platforms and online sales.
• Experience with e-commerce platforms (Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong analytical and collaboration skills; comfortable working in a remote environment.

Responsibilities

• Develop and implement a robust e-commerce strategy to drive online sales and market share.
• Manage and optimize the company's e-commerce platforms for a seamless user experience.
• Oversee digital marketing activities including SEO, SEM, social media, and email campaigns.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Manage online merchandising, product content, and promotional activities to maximize conversion rates.
• Collaborate with cross-functional teams (marketing, sales, IT, logistics) to ensure integrated e-commerce operations.
• Monitor competitor e-commerce activities and industry trends to maintain a competitive edge.
• Manage online advertising budgets and ensure efficient allocation of resources.
• Develop and implement strategies for customer acquisition, retention, and loyalty through digital channels.
• Provide regular reports on e-commerce performance, insights, and recommendations to senior leadership.

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) space, is revolutionizing its digital presence and seeking a skilled E-commerce Manager to spearhead this growth from a remote location. This role is designed for a strategic digital marketer who can drive online sales, optimize e-commerce platforms, and enhance the digital customer journey. You will be responsible for developing and executing a comprehensive e-commerce strategy that aligns with our client's brand vision and commercial objectives. This is a fully remote position, offering the flexibility to work from anywhere within South Africa while playing a critical role in shaping the online future of a major FMCG player. The ideal candidate will have a deep understanding of e-commerce best practices, digital marketing, and a proven ability to manage online sales channels and drive measurable results. Your expertise will be pivotal in expanding our client's reach and engagement in the digital marketplace.

Key Responsibilities

• Develop and implement a robust e-commerce strategy to drive online sales and market share.
• Manage and optimize the company's e-commerce platforms, ensuring a seamless user experience.
• Oversee all digital marketing activities related to e-commerce, including SEO, SEM, social media marketing, and email campaigns.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Manage online merchandising, product content, and promotional activities to maximize conversion rates.
• Collaborate with cross-functional teams (marketing, sales, IT, logistics) to ensure integrated e-commerce operations.
• Monitor competitor e-commerce activities and industry trends to maintain a competitive edge.
• Manage online advertising budgets and ensure efficient allocation of resources.
• Develop and implement strategies for customer acquisition, retention, and loyalty through digital channels.
• Provide regular reports on e-commerce performance, insights, and recommendations to senior leadership.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 6 years of experience in e-commerce management, digital marketing, or online sales, with a strong preference for experience in the FMCG industry.
• Proven track record of successfully managing and growing e-commerce platforms and driving online sales.
• In-depth knowledge of e-commerce technologies, digital marketing channels, SEO, SEM, and analytics tools (e.g., Google Analytics).
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CRM systems.
• Strong analytical and data interpretation skills.
• Excellent project management and organizational abilities.
• Exceptional communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Demonstrated ability to think strategically and execute tactically.
• Must have reliable internet access and a dedicated home office setup.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to shape and lead the e-commerce strategy for a major FMCG brand.
• Allowance for home office setup and internet expenses.
• Access to online professional development courses and training.
• Contribution to medical aid and retirement fund.
• Performance-based bonuses.
• Engage with a dynamic and innovative remote team.