Digital Marketing Strategist (E-commerce Focus)

Placements24; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Performance-based bonuses

Flexible schedule

Remote-first culture

Job summary

Placements24 is seeking a visionary Digital Marketing Strategist with a strong ecommerce focus to join a fully remote team. You will design, implement, and manage data-driven campaigns across SEO, SEM, social, email, and affiliate programs to drive traffic, conversions, and revenue for our online stores.

The role supports remote work with strategic alignment to global operations. As a remote-first company, you’ll work autonomously with cross-functional partners, optimize paid ads for ROI,

Qualifications

• Minimum 6 years of digital marketing experience with ecommerce focus.
• Proven expertise across SEO, SEM, social media, and email marketing.
• Strong data interpretation and strategic planning abilities.

Responsibilities

• Develop and execute a comprehensive ecommerce-focused digital marketing strategy.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Oversee SEO to improve rankings and traffic.
• Develop and manage email marketing campaigns with segmentation and automation.
• Plan social media initiatives to boost brand visibility and engagement.
• Analyze website performance and campaign data using analytics tools.
• Identify new digital marketing opportunities and emerging trends.
• Collaborate with content, design, and development teams for cohesive campaigns.
• Manage budget and provide regular performance reports to leadership.

Skills

Digital marketing strategy

SEO

SEM

Social media marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

SEMrush

HubSpot

Shopify

Job description

About the Role

Our client is looking for a visionary Digital Marketing Strategist with a strong focus on e-commerce to join their fully remote team. This is a critical role responsible for designing, implementing, and managing innovative digital marketing campaigns that drive traffic, conversions, and revenue for our online stores. You will be at the forefront of developing data-driven strategies across various digital channels, including SEO, SEM, social media, email marketing, and affiliate programs. As a remote-first company, we value autonomy, collaboration, and results. This is an exceptional opportunity to shape the digital future of a growing e-commerce business, operating from your home office, with strategic alignment to our operations in Klerksdorp, North West, ZA .

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to achieve e-commerce growth objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) for maximum ROI.
• Oversee SEO strategies to improve organic search rankings and drive relevant traffic.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Plan and execute social media marketing initiatives to enhance brand visibility and customer engagement.
• Analyze website traffic, conversion rates, and campaign performance data using tools like Google Analytics.
• Identify new digital marketing opportunities and emerging trends relevant to the e-commerce landscape.
• Collaborate with content creators, designers, and developers to ensure cohesive campaign execution.
• Manage the digital marketing budget effectively, allocating resources to maximize impact.
• Provide regular reports on campaign performance and strategic recommendations to senior leadership.

Requirements

• Minimum of 6 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
• Excellent written and verbal communication skills, with the ability to present strategies clearly.
• Demonstrated success in managing digital marketing budgets and driving measurable results.
• Ability to work independently, manage multiple projects, and thrive in a remote work environment.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Strategic thinking and a passion for innovation in the digital space.

Benefits

• This fully remote position offers a highly competitive salary, comprehensive health benefits, and performance-based bonuses.
• We provide a flexible work schedule that promotes work-life balance.
• You will have access to the latest digital marketing tools and ample opportunities for continuous learning and professional growth.
• Our client is committed to fostering a supportive, collaborative, and innovative remote work culture, regardless of your location within or beyond Klerksdorp, North West, ZA .