Remote Senior Marketing Manager

Placements24; Mississippi; Hybrid; USD 55,000 - 85,000; Full time

Job summary

Placements24 is seeking an experienced Remote Senior Marketing Manager to lead and scale marketing efforts from anywhere in South Africa. You will develop data-driven strategies, steer a remote team, and drive revenue growth through integrated campaigns across digital and traditional channels.

The role emphasizes strategic leadership, budget management, and collaboration with sales, product, and customer service to ensure consistent brand messaging.

Qualifications

• Master's degree or equivalent in Marketing, Business Administration, or a related field.
• 10+ years of marketing experience with at least 5 years in a leadership role.
• Proven success developing and executing comprehensive marketing strategies, remote-friendly.
• Expertise in digital marketing, including SEO, SEM, social media marketing, content strategy, and email marketing automation.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Exceptional leadership, communication, and interpersonal skills, with the ability to manage a distributed team effectively.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud).
• Strategic thinker who can balance macro planning with tactical execution.

Responsibilities

• Develop and implement overarching marketing strategies to drive brand awareness, customer acquisition, and retention.
• Lead, mentor, and manage a remote marketing team, fostering collaboration and high performance.
• Oversee the execution of integrated marketing campaigns across digital, social, content, and traditional channels.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and threats.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and customer experience.
• Measure and report on the performance of marketing campaigns, presenting findings and strategic recommendations to senior leadership.
• Drive innovation in marketing approaches, staying ahead of industry best practices and emerging technologies.
• Ensure brand consistency across all marketing materials and communication channels.
• Develop and manage strategic partnerships with external agencies and vendors.

Skills

Marketing strategy

Leadership

Remote team management

Digital marketing

Market research

Data-driven decisions

CRM platforms

Education

Master's degree in Marketing

Tools

HubSpot

Salesforce Marketing Cloud

Job description

About the Role

Our client is looking for an experienced and strategic Remote Senior Marketing Manager to lead their marketing efforts from anywhere in South Africa. This fully remote position is crucial for driving brand growth and market penetration through innovative and data-driven marketing strategies. The successful candidate will be responsible for overseeing all marketing activities, from campaign planning and execution to team leadership and budget management. This role requires a visionary leader who can inspire a remote team, foster a culture of continuous improvement, and deliver exceptional results in a highly competitive digital landscape. The ideal candidate will have a proven track record of success in developing and executing marketing plans that align with overarching business objectives and contribute to sustainable revenue growth. We are particularly interested in candidates who can demonstrate a strong understanding of diverse market segments and can tailor strategies accordingly.

Key Responsibilities

• Develop and implement overarching marketing strategies to drive brand awareness, customer acquisition, and retention.
• Lead, mentor, and manage a remote marketing team, fostering collaboration and high performance.
• Oversee the execution of integrated marketing campaigns across digital, social, content, and traditional channels.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and threats.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and customer experience.
• Measure and report on the performance of marketing campaigns, presenting findings and strategic recommendations to senior leadership.
• Drive innovation in marketing approaches, staying ahead of industry best practices and emerging technologies.
• Ensure brand consistency across all marketing materials and communication channels.
• Develop and manage strategic partnerships with external agencies and vendors.

Requirements

• Master's degree or equivalent in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role.
• Proven success in developing and executing comprehensive marketing strategies, preferably in a remote-first environment.
• Expertise in digital marketing, including SEO, SEM, social media marketing, content strategy, and email marketing automation.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Exceptional leadership, communication, and interpersonal skills, with the ability to manage a distributed team effectively.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud).
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Must be based in South Africa and able to work effectively in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Generous annual leave and sick leave provisions.
• Opportunities for continuous learning and professional development, including access to online courses and conferences.
• Direct impact on the strategic direction of the company's marketing initiatives.
• A collaborative and supportive virtual team environment.
• Potential for future leadership opportunities within the organization.