Remote Director of Digital Strategy

Placements24; United States; Remote; USD 91,000 - 127,000; Full time

Benefits offered by this job

Competitive executive salary

Fully remote role within SA

Professional development opportunities

Flexible working hours

Collaborative remote culture

Job summary

Placements24 is seeking a visionary and highly experienced Remote Director of Digital Strategy to shape and execute the company’s online presence and digital transformation initiatives, with full remote flexibility within South Africa.

You will lead a distributed team, drive growth through e-commerce, digital marketing, and customer engagement, and translate data into actionable insights while ensuring privacy and compliance.

Qualifications

• Master's degree in Marketing, Business Administration, Digital Media, or related field.
• Bachelor's degree with extensive relevant experience.
• Minimum of 10 years in digital strategy and leadership.
• Proven track record of successful digital strategies that drove growth.
• Experience with digital marketing channels, SEO, SEM, social media, email, and analytics tools.
• Experience with e-commerce platforms, CRM systems, and marketing automation tools.
• Strong analytical skills; translate data into insights.
• Excellent leadership, communication, and remote team management skills.
• Able to thrive in a fast-paced fully remote environment.
• Understanding of UX principles and CRO.

Responsibilities

• Develop and implement a comprehensive digital strategy aligned with business objectives across e-commerce, digital marketing, and online brand building.
• Lead planning and execution of digital campaigns across platforms including social media, search, email, and content marketing.
• Analyze digital performance metrics, website traffic, conversion rates, and engagement data to identify insights and optimization opportunities.
• Oversee the management and continuous improvement of the company’s website and e-commerce platforms for a seamless user experience.
• Collaborate with cross-functional teams to ensure cohesive digital strategies.
• Stay updated on digital marketing trends, technologies, and competitive landscape, advising on innovation.
• Manage the digital marketing budget, optimizing ROI across initiatives.
• Lead and mentor a remote team of digital specialists.
• Develop strategies to enhance customer acquisition, retention, and lifetime value via digital channels.
• Identify and evaluate new digital opportunities, partnerships, and platforms.
• Ensure compliance with data privacy regulations and best practices.

Skills

Leadership

Strategic thinking

Digital marketing

Data analytics

Communication

Project management

Remote team management

UX/CRO understanding

SEO/SEM

Marketing automation tools

Education

Master's degree in Marketing / Business / Digital Media

Bachelor's degree with extensive experience

Tools

Google Analytics

CRM systems

Marketing automation tools

E-commerce platforms

Job description

About the Role

Our client, a rapidly growing e-commerce innovator, is seeking a visionary and highly experienced Remote Director of Digital Strategy to shape and execute their online presence and digital transformation initiatives. This is a fully remote position, offering the opportunity to work from anywhere within South Africa, with a focus on driving our client's digital growth, market penetration, and customer engagement strategies. The ideal candidate will be a forward-thinking leader with a proven ability to leverage digital channels, data analytics, and emerging technologies to achieve ambitious business objectives. This role demands a strategic mindset, exceptional analytical skills, and a passion for innovation in the digital landscape. You will be instrumental in defining the future of our client's digital footprint, leading a distributed team to success.

Key Responsibilities

• Develop and implement a comprehensive digital strategy aligned with the company's overall business objectives, focusing on areas such as e-commerce, digital marketing, customer experience, and online brand building.
• Lead the planning and execution of digital campaigns and initiatives across various platforms, including social media, search engines, email marketing, and content marketing.
• Analyze digital performance metrics, website traffic, conversion rates, and customer engagement data to identify trends, insights, and opportunities for optimization.
• Oversee the management and continuous improvement of the company's website and e-commerce platforms, ensuring a seamless and engaging user experience.
• Collaborate with cross-functional teams, including marketing, sales, product development, and IT, to ensure cohesive and integrated digital strategies.
• Stay abreast of the latest digital marketing trends, emerging technologies, and competitive landscape, providing strategic recommendations for innovation and adaptation.
• Manage the digital marketing budget, ensuring effective allocation of resources and maximizing return on investment (ROI) for all digital initiatives.
• Lead and mentor a remote team of digital specialists, fostering a collaborative and high-performance culture.
• Develop and implement strategies to enhance customer acquisition, retention, and lifetime value through digital channels.
• Identify and evaluate new digital opportunities, partnerships, and platforms to expand market reach and drive revenue growth.
• Ensure all digital activities comply with relevant data privacy regulations and industry best practices.

Requirements

• Master's degree in Marketing, Business Administration, Digital Media, or a related field.
• A Bachelor's degree with extensive relevant experience will also be considered.
• Minimum of 10 years of progressive experience in digital strategy, digital marketing, and online business development, with a significant portion in a leadership role.
• Proven track record of developing and executing successful digital strategies that have driven significant business growth.
• In-depth knowledge of various digital marketing channels, SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics).
• Experience with e-commerce platforms, CRM systems, and marketing automation tools.
• Strong analytical and data interpretation skills, with the ability to translate complex data into actionable insights.
• Excellent leadership, communication, and project management skills, with experience managing remote teams.
• Creative thinking and problem-solving abilities, with a passion for innovation in the digital space.
• Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
• Demonstrated understanding of user experience (UX) principles and conversion rate optimization (CRO).
• Must be highly self-motivated and able to work independently with minimal supervision.

Benefits

• Our client offers a competitive executive salary, comprehensive medical and life insurance, and a generous performance-based bonus structure.
• This is a fully remote role, allowing for ultimate flexibility in terms of work location within South Africa.
• The company provides ample opportunities for professional development, continuous learning, and career advancement.
• You will be part of an innovative and dynamic team working on cutting-edge digital initiatives.
• Employees also benefit from flexible working hours and a supportive remote work culture designed to foster productivity and well-being.