Remote Director, DTC Ecommerce Growth

Rifle Paper Co.; Winter Park (FL); Hybrid; USD 140,000 - 160,000; Full time

Job summary

Rifle Paper Co. seeks an experienced Director of Ecommerce to lead strategy, performance, and optimization of its ecommerce channels, driving revenue and enhancing the customer experience.

You will manage site merchandising, product content, pricing, launches, and seasonal campaigns, while building a data-driven culture and mentoring a five-person team across Marketing, Creative, Product, and Finance.

Qualifications

• 5–8+ years of ecommerce experience, preferably in consumer products, lifestyle, home, gifts, beauty, or retail.
• Proven track record growing DTC ecommerce sales and managing website performance, merchandising, and conversion optimization.
• Hands-on experience managing an Amazon business, including product listings, content optimization, promotions, and performance analytics.
• Demonstrated experience leading, developing, and managing a team, with the ability to set priorities, coach team members, and drive results.

Responsibilities

• Develop and execute ecommerce strategies that drive revenue growth, improve profitability, and support broader business objectives.
• Oversee channel performance, tracking key metrics including revenue, conversion rate, average order value, traffic, customer acquisition, and return on advertising spend.
• Analyze performance trends and customer behavior to identify growth opportunities, prioritize initiatives, and recommend improvements.
• Manage ecommerce promotional calendars, pricing updates, product launches, and seasonal campaigns in partnership with cross-functional teams.
• Monitor competitors, industry trends, and emerging ecommerce opportunities to inform channel strategy.
• Oversee the day-to-day management and optimization of the DTC website, ensuring a seamless and on-brand shopping experience.

Skills

Ecommerce strategy

Conversion optimization

Team leadership

Analytics & data interpretation

Merchandising

Education

Bachelor's degree in Business/Marketing/Ecommerce or equivalent

Tools

Shopify/Shopify Plus

Google Analytics

Amazon seller central

Job description

Rifle Paper Co. seeks an experienced Director of Ecommerce to lead strategy, performance, and optimization of its ecommerce channels, driving revenue and enhancing the customer experience.

You will manage site merchandising, product content, pricing, launches, and seasonal campaigns, while building a data-driven culture and mentoring a five-person team across Marketing, Creative, Product, and Finance.