Director of Ecommerce & Digital Merchandising

Jimmy Jazz; Chattanooga (TN); On-site; USD 150,000 - 210,000; Full time

Job summary

Chattanooga Shooting Supplies, Inc. is seeking a Director of eCommerce to lead our digital merchandising and product information teams and drive growth across our online channels.

You will own the eCommerce product lifecycle, including assortment strategy, product data quality, analytics, and conversion optimization, partnering with Purchasing, Marketing, CX, and Analytics. This leadership role requires a data‑driven, cross‑functional mindset, strong team development, and a track record of

Qualifications

• Experience leading eCommerce teams and product information management.
• Proven ability to develop and execute merchandising strategies.
• Strong collaboration with Purchasing, Marketing, and CX.

Responsibilities

• Lead Digital Merchandising and Product Information teams, building a high-performing unit.
• Develop and execute an annual eCommerce merchandising strategy to meet revenue and margin goals.
• Partner with Purchasing to identify sales opportunities based on availability, demand, and lifecycle.
• Use analytics to inform assortment, demand, and customer experience improvements.
• Oversee merchandising experiences across site content, personalization, and recommendations.
• Collaborate with Digital Marketing to optimize promotion channels and campaigns.
• Establish standards for product naming, taxonomy, and data quality.
• Monitor market and competitor activity to adjust merchandising strategies.

Skills

eCommerce leadership

Digital merchandising

Product information management (PIM)

Analytics & data-driven decisions

A/B testing

Cross-functional leadership

Team development

Strategic planning

Education

Bachelor's degree

Tools

PIM systems

Job description

Chattanooga Shooting Supplies, Inc. is seeking a Director of eCommerce to lead our digital merchandising and product information teams and drive growth across our online channels.

You will own the eCommerce product lifecycle, including assortment strategy, product data quality, analytics, and conversion optimization, partnering with Purchasing, Marketing, CX, and Analytics. This leadership role requires a data‑driven, cross‑functional mindset, strong team development, and a track record of