Remote Director, Digital Content & Engagement

National Wildlife Federation; Washington (District of Columbia); Remote; USD 85,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Winter break closure

Family and Medical Leave

Health insurance options

Retirement plan with employer match

Tuition Reimbursement

Pet insurance

Wellbeing allowance

Job summary

National Wildlife Federation seeks a Director of Digital Content to lead strategy, creation, and management of our digital presence across NWF.org, microsites, the NWF Blog, and flagship social accounts. This senior role directs a content team and collaborates with fundraising, advocacy, communications, and technology to advance outreach and conservation goals.

The Director reports to the Associate Vice President for Digital Engagement and works with the Digital Growth and Transformation teams

Qualifications

• 6+ years in digital content, editorial, or content marketing at large nonprofits, campaigns, agencies, or corporate settings.
• Experience developing multi-channel content strategies that align with fundraising, advocacy, and program goals.
• Strong writing, editing, and storytelling abilities; ability to simplify complex ideas.
• Familiarity with major social platforms and best practices; CMS and SEO familiarity.
• Proficiency with web analytics and social media management tools; ability to manage multiple priorities.

Responsibilities

• Develop and execute a comprehensive digital content strategy across federation web properties and social channels.
• Lead a content creation team to produce social posts, blog posts, and website copy aligned with goals.
• Establish brand guidelines and maintain an editorial calendar across channels.
• Collaborate with national, regional, and affiliate partners to support conservation priorities.
• Analyze performance metrics with Digital Analyst and Data Strategy to inform improvements.
• Partner with Digital Engagement leads and other teams to create content supporting organizational goals.
• Perform other duties as assigned.

Skills

Content strategy

Multi-channel

Editing/writing

Social media

CMS (WordPress/Drupal)

SEO basics

Analytics tools

Project management

Nonprofit experience

Email marketing

Tools

WordPress

Drupal

Google Analytics

Looker Studio

Social media management platforms

Job description

National Wildlife Federation seeks a Director of Digital Content to lead strategy, creation, and management of our digital presence across NWF.org, microsites, the NWF Blog, and flagship social accounts. This senior role directs a content team and collaborates with fundraising, advocacy, communications, and technology to advance outreach and conservation goals.

The Director reports to the Associate Vice President for Digital Engagement and works with the Digital Growth and Transformation teams