Director of Digital Fundraising & Growth

The Wilderness Society; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Sick leave

Vacation leave

Sabbatical program

Retirement plan

Job summary

The Wilderness Society seeks a Director of Digital Fundraising to lead front-end operations, ensuring engaging content, strategic alignment, and brand compliance. You will launch innovative digital marketing campaigns for fundraising, oversee online giving strategies, and collaborate with internal and external stakeholders to grow revenue and donor engagement.

Reporting to the Senior Director of Membership & Strategic Services, you will harness data analytics to optimize campaigns, manage

Qualifications

• 8–10 years of digital marketing experience in fundraising or related fields.
• Proven ability to lead campaigns and collaborate across teams.
• Strong written and oral communication skills.
• Knowledge of best practices for digital fundraising, system integration, and efficiency.
• Experience using analytics to maximize ROI and growth.
• Excellent donor and vendor communications and relations skills.
• Familiarity with budgeting, planning, and development information systems.
• Ability to analyze data and coordinate multi-channel campaigns.

Responsibilities

• Develops high-level digital fundraising strategy, messaging, calendar, platforms, audiences, and segmentation.
• Manages day-to-day campaign execution to grow digital revenue.
• Sets annual online revenue and expense goals and drives results.
• Oversees external vendors and consultants against contracts and SOWs.
• Collaborates with Care2, Greater Goods, Facebook to grow the online community.
• Expands online fundraising across website and digital platforms with strategy leads.
• Coordinates with Philanthropy teams to align messaging and metrics.
• Integrates online messaging with direct response campaigns and corporate comms.
• Develops programs to increase efficiency, donor stewardship, and data management.
• Manages department budget and regular reporting to management.
• Leverages analytics and predictive modeling to grow donor base and net revenue.
• Generates performance reports across web, email, social, and CRM.
• Directs channel optimization decisions for email, web, and paid ads.
• Oversees website, social channels, and donation platform administration.
• Leads system enhancements and automation for fundraising management.
• Coordinates web optimization with acquisition, fundraising, and engagement goals.
• Acts as project manager for technical enhancements and platform migrations.
• Manages donation form optimization testing and implementation.
• Performs other related duties as assigned.

Skills

Digital fundraising strategy

Campaign management

Stakeholder collaboration

Data-driven decision making

ROI optimization

Tools

Google Analytics

Facebook Analytics

Optimizely

Job description

The Wilderness Society seeks a Director of Digital Fundraising to lead front-end operations, ensuring engaging content, strategic alignment, and brand compliance. You will launch innovative digital marketing campaigns for fundraising, oversee online giving strategies, and collaborate with internal and external stakeholders to grow revenue and donor engagement.

Reporting to the Senior Director of Membership & Strategic Services, you will harness data analytics to optimize campaigns, manage