Director of Digital Content & Storytelling (Remote)

NWF; Reston, Washington (VA, District of Columbia); Hybride; USD 85 000 - 100 000; Plein temps

Avantages offerts par ce poste

PTO & holidays

Winter break

Family & Medical Leave

Health insurance

Therapist

Pet insurance

Retirement match

Résumé du poste

The National Wildlife Federation seeks a Director of Digital Content to lead strategy, creation, and management of its digital presence across NWF.org, microsites, blog, and flagship social accounts. This senior role drives a cohesive content vision to advance organizational goals, deepen audience engagement, and strengthen the brand while overseeing a team of content creators.

The position partners with Digital Growth and Transformation, Digital Fundraising and Engagement, and Membership to

Qualifications

• 6+ years in digital content, editorial, or content marketing in a large nonprofit, political campaigns or operations, an agency, or corporate setting.
• Demonstrated success developing and executing multi-channel content strategies.
• Strong writing, editing, and storytelling; able to communicate complex ideas accessibly.
• Deep familiarity with major social media platforms and current best practices.
• Experience with CMS platforms (WordPress, Drupal, or similar) and basic SEO principles.
• Proficiency with web analytics tools (Google Analytics, Looker Studio) and social media management platforms.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience in a nonprofit, advocacy, or mission-driven organization.
• Familiarity with email marketing platforms and how content strategy intersects with email and fundraising.
• Working knowledge of paid social and content distribution strategies.
• Experience with accessibility standards and inclusive content design.
• Background in or exposure to digital fundraising or advocacy campaigns.
• Passion for the preservation and protection of wildlife and wild places is highly desirable.

Responsabilités

• Develop and execute a comprehensive digital content strategy across the federation’s web properties including NWF.org, related microsites, the federation’s blog, and flagship social media accounts.
• Leads a content creation team to develop social media content, blog posts, and website copy to support the Federation’s marketing, revenue, advocacy, and programmatic goals.
• Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content. Build and manage an integrated editorial calendar across all digital channels
• Collaborates with national, regional, and affiliate partners to support the Federation’s conservation priorities. Builds effective working relationships across the Federation and serves as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
• Working with the Digital Analyst and the Data Strategy team, analyzes performance metrics and monitors progress toward goals, fine-tuning strategies as necessary. Evaluates the effectiveness of campaign strategies and uses these insights to inform continuous improvement. Promotes data-driven decision making.
• Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals
• Performs other duties as assigned

Connaissances

Strong writing & editing

Storytelling

Social media familiarity

Multichannel content strategy

CMS familiarity

Digital analytics

SEO basics

Project management

Nonprofit/advocacy experience

Email marketing

Accessibility & inclusive content

Wildlife conservation passion

Outils

WordPress

Drupal

Google Analytics

Looker Studio

Social media management platforms

Description du poste

The National Wildlife Federation seeks a Director of Digital Content to lead strategy, creation, and management of its digital presence across NWF.org, microsites, blog, and flagship social accounts. This senior role drives a cohesive content vision to advance organizational goals, deepen audience engagement, and strengthen the brand while overseeing a team of content creators.

The position partners with Digital Growth and Transformation, Digital Fundraising and Engagement, and Membership to