Director, Digital Content

National Wildlife Federation

Washington (District of Columbia)

Remote

USD 85,000 - 100,000

Full time

6 days ago

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Benefits offered by this job

Paid time off

Winter break closure

Family and Medical Leave

Health insurance options

Retirement plan with employer match

Tuition Reimbursement

Pet insurance

Wellbeing allowance

Job summary

National Wildlife Federation seeks a Director of Digital Content to lead strategy, creation, and management of our digital presence across NWF.org, microsites, the NWF Blog, and flagship social accounts. This senior role directs a content team and collaborates with fundraising, advocacy, communications, and technology to advance outreach and conservation goals.

The Director reports to the Associate Vice President for Digital Engagement and works with the Digital Growth and Transformation teams

Qualifications

6+ years in digital content, editorial, or content marketing at large nonprofits, campaigns, agencies, or corporate settings.
Experience developing multi-channel content strategies that align with fundraising, advocacy, and program goals.
Strong writing, editing, and storytelling abilities; ability to simplify complex ideas.
Familiarity with major social platforms and best practices; CMS and SEO familiarity.
Proficiency with web analytics and social media management tools; ability to manage multiple priorities.

Responsibilities

Develop and execute a comprehensive digital content strategy across federation web properties and social channels.
Lead a content creation team to produce social posts, blog posts, and website copy aligned with goals.
Establish brand guidelines and maintain an editorial calendar across channels.
Collaborate with national, regional, and affiliate partners to support conservation priorities.
Analyze performance metrics with Digital Analyst and Data Strategy to inform improvements.
Partner with Digital Engagement leads and other teams to create content supporting organizational goals.
Perform other duties as assigned.

Skills

Content strategy

Multi-channel

Editing/writing

Social media

CMS (WordPress/Drupal)

SEO basics

Analytics tools

Project management

Nonprofit experience

Email marketing

Tools

WordPress

Drupal

Google Analytics

Looker Studio

Social media management platforms

Job description

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state and territorial affiliates and 7.5 million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and nature lovers of all ages and stripes. Our mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

To grow our and sustain our digital footprint, we are seeking a Director of Digital Content to lead the strategy, creation, and management of the organization's digital presence across the National Wildlife Federation’s major organic web and social properties, including NWF.org, associated microsites, the NWF Blog, and the Federation’s flagship social media accounts. This senior role is responsible for developing a coherent content vision that advances organizational goals, deepens audience engagement, and strengthens the brand. This position oversees a team of content creators and collaborates closely with teams across fundraising, advocacy, communications, and technology.

The Director works closely with the Director of Digital Growth and Transformation, Director of Digital Fundraising and Engagement, and also coordinates closely with our Membership Program (offline fundraising) to ensure a cohesive donor experience and a full-funnel approach to supporter development. The position reports to the Associate Vice President for Digital Engagement who sets and oversees the organization’s digital strategy for fundraising, advocacy, marketing, and communications.

PRINCIPAL DUTIES

Develop and execute a comprehensive digital content strategy across the federation’s web properties including NWF.org, related microsites, the federation’s blog, and flagship social media accounts.
Leads a content creation team to develop social media content, blog posts, and website copy to support the Federation’s marketing, revenue, advocacy, and programmatic goals.
Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content. Build and manage an integrated editorial calendar across all digital channels
Collaborates with national, regional, and affiliate partners to support the Federation’s conservation priorities. Builds effective working relationships across the Federation and serves as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
Working with the Digital Analyst and the Data Strategy team, analyzes performance metrics and monitors progress toward goals, fine-tuning strategies as necessary. Evaluates the effectiveness of campaign strategies and uses these insights to inform continuous improvement. Promotes data-driven decision making.
Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals.
Performs other duties as assigned

Required Competencies And Desired Skills And Qualifications

6+ years of experience in digital content, editorial, or content marketing roles at a large multi-faceted nonprofit organization, political campaigns or operations, an agency, or corporate setting
Demonstrated success developing and executing multi-channel content strategies
Strong writing, editing, and storytelling skills; able to communicate complex ideas accessibly
Deep familiarity with major social media platforms and current best practices
Experience with CMS platforms (e.g., WordPress, Drupal, or similar) and basic SEO principles
Proficiency with web analytics tools (e.g., Google Analytics, Looker Studio) and social media management platforms
Ability to manage multiple priorities and deadlines in a fast-paced environment
Experience in a nonprofit, advocacy, or mission-driven organization
Familiarity with email marketing platforms and how content strategy intersects with email and fundraising
Working knowledge of paid social and content distribution strategies
Experience with accessibility standards and inclusive content design
Background in or exposure to digital fundraising or advocacy campaigns
Passion for the preservation and protection of wildlife and wild places is highly desirable. Experience in environmental conservation a plus

NWF VALUES

Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus. Your competencies should include:

Being motivated by values of equity and responsibility to those most marginalized;
Consistently bringing a high level of empathy and social skills to work and interpersonal interactions;
Being committed to deepening an environmental justice approach in policy priorities, program development and partner engagement;
Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them;
Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work; and
Passion for and commitment to NWF's mission

Travel Requirements

Occasional overnight travel for teamwide functions, professional development, or vendor relations or sales shows.

LOCATION AND WORK MODE

This position is intended to be remote and based out of our headquarters in Reston, VA. The National Wildlife Federation is committed to a flexible and empowered work environment with an authentic community of care for all staff. In this position, the employee may work in the office, in a hybrid manner, or fully remote, to be decided jointly with their supervisor in the final stages of the interview process. For more information on Work Modes, please review the benefits section of our careers page:

Physical Requirements Of The Job

Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about the workspace. The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet).

Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individual basis.

Please Note

This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however. Unless they begin with the word “may,” the Essential Duties and Responsibilities described above are “essential functions” of the job, as defined by the Americans with Disabilities Act.

We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer.

Compensation And Benefits

The salary range for this position is $85,000 to $100,000, commensurate with experience.

We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers!

We value work-life balance and a family-friendly atmosphere with flexible scheduling. We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting. We offer benefits so you feel restored and fueled through the day and week.

We offer these supports to help manage your mental, emotional, and physical health:

Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays
We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.
Up to 16 weeks of fully paid Family and Medical Leave
Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
Therapist available at no cost
Pet insurance and discount perk program
Annual wellbeing allowance

In addition to your salary, we offer the following supports to your personal finances: