Director, Digital Content

NWF; Reston, Washington (VA, District of Columbia); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

PTO & holidays

Winter break

Family & Medical Leave

Health insurance

Therapist

Pet insurance

Retirement match

Job summary

The National Wildlife Federation seeks a Director of Digital Content to lead strategy, creation, and management of its digital presence across NWF.org, microsites, blog, and flagship social accounts. This senior role drives a cohesive content vision to advance organizational goals, deepen audience engagement, and strengthen the brand while overseeing a team of content creators.

The position partners with Digital Growth and Transformation, Digital Fundraising and Engagement, and Membership to

Qualifications

• 6+ years in digital content, editorial, or content marketing in a large nonprofit, political campaigns or operations, an agency, or corporate setting.
• Demonstrated success developing and executing multi-channel content strategies.
• Strong writing, editing, and storytelling; able to communicate complex ideas accessibly.
• Deep familiarity with major social media platforms and current best practices.
• Experience with CMS platforms (WordPress, Drupal, or similar) and basic SEO principles.
• Proficiency with web analytics tools (Google Analytics, Looker Studio) and social media management platforms.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience in a nonprofit, advocacy, or mission-driven organization.
• Familiarity with email marketing platforms and how content strategy intersects with email and fundraising.
• Working knowledge of paid social and content distribution strategies.
• Experience with accessibility standards and inclusive content design.
• Background in or exposure to digital fundraising or advocacy campaigns.
• Passion for the preservation and protection of wildlife and wild places is highly desirable.

Responsibilities

• Develop and execute a comprehensive digital content strategy across the federation’s web properties including NWF.org, related microsites, the federation’s blog, and flagship social media accounts.
• Leads a content creation team to develop social media content, blog posts, and website copy to support the Federation’s marketing, revenue, advocacy, and programmatic goals.
• Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content. Build and manage an integrated editorial calendar across all digital channels
• Collaborates with national, regional, and affiliate partners to support the Federation’s conservation priorities. Builds effective working relationships across the Federation and serves as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
• Working with the Digital Analyst and the Data Strategy team, analyzes performance metrics and monitors progress toward goals, fine-tuning strategies as necessary. Evaluates the effectiveness of campaign strategies and uses these insights to inform continuous improvement. Promotes data-driven decision making.
• Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals
• Performs other duties as assigned

Skills

Strong writing & editing

Storytelling

Social media familiarity

Multichannel content strategy

CMS familiarity

Digital analytics

SEO basics

Project management

Nonprofit/advocacy experience

Email marketing

Accessibility & inclusive content

Wildlife conservation passion

Tools

WordPress

Drupal

Google Analytics

Looker Studio

Social media management platforms

Job description

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state and territorial affiliates and 7.5 million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and nature lovers of all ages and stripes. Our mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

To grow our and sustain our digital footprint, we are seeking a Director of Digital Content to lead the strategy, creation, and management of the organization's digital presence across the National Wildlife Federation’s major organic web and social properties, including NWF.org, associated microsites, the NWF Blog, and the Federation’s flagship social media accounts. This senior role is responsible for developing a coherent content vision that advances organizational goals, deepens audience engagement, and strengthens the brand. This position oversees a team of content creators and collaborates closely with teams across fundraising, advocacy, communications, and technology.

The Director works closely with the Director of Digital Growth and Transformation, Director of Digital Fundraising and Engagement, and also coordinates closely with our Membership Program (offline fundraising) to ensure a cohesive donor experience and a full-funnel approach to supporter development. The position reports to the Associate Vice President for Digital Engagement who sets and oversees the organization’s digital strategy for fundraising, advocacy, marketing, and communications.

PRINCIPAL DUTIES

The Director’s role is comprised of these major areas of responsibility and focus:

• Develop and execute a comprehensive digital content strategy across the federation’s web properties including NWF.org, related microsites, the federation’s blog, and flagship social media accounts.
• Leads a content creation team to develop social media content, blog posts, and website copy to support the Federation’s marketing, revenue, advocacy, and programmatic goals.
• Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content. Build and manage an integrated editorial calendar across all digital channels
• Collaborates with national, regional, and affiliate partners to support the Federation’s conservation priorities. Builds effective working relationships across the Federation and serves as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
• Working with the Digital Analyst and the Data Strategy team, analyzes performance metrics and monitors progress toward goals, fine-tuning strategies as necessary. Evaluates the effectiveness of campaign strategies and uses these insights to inform continuous improvement. Promotes data-driven decision making.
• Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals
• Performs other duties as assigned

REQUIRED COMPETENCIES AND DESIRED SKILLS AND QUALIFICATIONS

• 6+ years of experience in digital content, editorial, or content marketing roles at a large multi-faceted nonprofit organization, political campaigns or operations, an agency, or corporate setting
• Demonstrated success developing and executing multi-channel content strategies
• Strong writing, editing, and storytelling skills; able to communicate complex ideas accessibly
• Deep familiarity with major social media platforms and current best practices
• Experience with CMS platforms (e.g., WordPress, Drupal, or similar) and basic SEO principles
• Proficiency with web analytics tools (e.g., Google Analytics, Looker Studio) and social media management platforms
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Experience in a nonprofit, advocacy, or mission-driven organization
• Familiarity with email marketing platforms and how content strategy intersects with email and fundraising
• Working knowledge of paid social and content distribution strategies
• Experience with accessibility standards and inclusive content design
• Background in or exposure to digital fundraising or advocacy campaigns
• Passion for the preservation and protection of wildlife and wild places is highly desirable. Experience in environmental conservation a plus

NWF VALUES

Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus. Your competencies should include:

• Being motivated by values of equity and responsibility to those most marginalized;
• Consistently bringing a high level of empathy and social skills to work and interpersonal interactions;
• Being committed to deepening an environmental justice approach in policy priorities, program development and partner engagement;
• Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them;
• Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work; and
• Passion for and commitment to NWF's mission

Occasional overnight travel for teamwide functions, professional development, or vendor relations or sales shows.

LOCATION AND WORK MODE

This position is intended to be remote and based out of our headquarters in Reston, VA. The National Wildlife Federation is committed to a flexible and empowered work environment with an authentic community of care for all staff. In this position, the employee may work in the office, in a hybrid manner, or fully remote, to be decided jointly with their supervisor in the final stages of the interview process. For more information on Work Modes, please review the benefits section of our careers page: https://www.nwf.org/About-Us/Careers

PHYSICAL REQUIREMENTS OF THE JOB

Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about the workspace. The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet).

Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individual basis.

Please Note:

This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however. Unless they begin with the word “may,” the Essential Duties and Responsibilities described above are “essential functions” of the job, as defined by the Americans with Disabilities Act.

COMPENSATION AND BENEFITS

The salary range for this position is $85,000 to $100,000, commensurate with experience.

We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers!

We value work-life balance and a family-friendly atmosphere with flexible scheduling. We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting. We offer benefits so you feel restored and fueled through the day and week.

• Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays
• We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.
• Up to 16 weeks of fully paid Family and Medical Leave
• Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
• Therapist available at no cost
• Pet insurance and discount perk program

In addition to your salary, we offer the following supports to your personal finances:

• Retirement plan with immediate match and vesting

We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity .

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job, therefore our job descriptions are guidelines, not hard and fast rules. Your experience, which may include paid and unpaid experience, including volunteer work, helps build the competencies and knowledge that translates to our openings. Diversity of experience and skills combined with passion is a key to innovation and a culture of excellence. Therefore, we encourage people from all backgrounds to apply to our positions.

If selected for this position, a background check will be conducted.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.