Director, Demand Generation

Lrn-Corporation; Raleigh (NC); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Flexible PTO plus US public holidays

Medical, Dental and Vision Benefits

Excellent 401K with employer match

Life Insurance

Health & Wellness reimbursements

Health Saving & Flexible spending

Employee Assistance Plan

Job summary

LRN is seeking a Director of Demand Gen for North America to lead strategy and execution of multi-channel programs that acquire new logos and drive pipeline. This role partners with Sales, RevOps, and regional directors to build scalable, data-driven campaigns that improve engagement and lead quality.

You will design persona-driven initiatives, guide SDRs, manage a multi-channel budget, and report on funnel metrics and ROI.

Qualifications

• 8–10 years in B2B demand generation or growth marketing.
• 3+ years leading regional programs, integrated and ABM campaigns.
• Proven funnel optimization (MQL to SQL, etc.).
• Experience guiding BDR/SDR teams to improve conversion.
• Deep expertise with marketing automation and CRMs (HubSpot, Salesforce).
• Experience running ABM, paid media, SEO/SEM, and content-driven demand gen.
• Experience managing agency partners and cross-regional stakeholders.
• Experience in B2B SaaS / enterprise tech.
• Strong knowledge of North American enterprise buyer journeys.

Responsibilities

• Develop and own North America demand gen strategy across funnel stages.
• Manage multi-channel campaigns (digital, paid, content, email, events).
• Build ABM programs to move accounts to sales-ready.
• Collaborate with Sales, RevOps, and SDR teams for pipeline insights.
• Measure funnel metrics and optimize performance.
• Report on ROI and share best practices across marketing.

Skills

Demand generation

ABM campaigns

Funnel optimization

Cross-functional leadership

Marketing automation

CRM systems

B2B SaaS experience

Tools

HubSpot

Salesforce

Google Analytics

Job description

Position: Director, Demand Generation

Location: Remote

About LRN:

LRN is the world’s leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world’s most respected and successful brands we’re proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.

Named one of Inc Magazine’s 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the-art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real-world behaviors and leadership practices that deliver lasting competitive advantage.

About the role:

The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-, mid- and bottom-of-funnel metrics. This leader will design and deliver integrated campaigns that increase engagement, optimize lead quality, and accelerate pipeline creation for LRN’s solutions across North America.

Working cross-functionally with Sales, Marketing, Rev Ops, Agency Partners, and other Regional Marketing Directors, the Director will build scalable, data-driven, buyer intent-led programs that deliver measurable growth. The Director will also work closely with and guide SDR (Sales Development Representative) resources, ensuring strong coordination between marketing and inbound and outbound efforts to maximize conversion efficiency.

What you'll do:

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all funnel stages.
• Manage a multi-channel budget.
• Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR and in-person events) to generate and nurture qualified leads.
• Build ABM campaigns that move marketing qualified accounts to sales-ready, and deliver insights to Sales in a timely manner.
• Build persona-driven campaigns informed by Sales’ customer insights and Product’s roadmap, aligned with vertical priorities and regional objectives.
• Partner with Sales and RevOps to gather pipeline insights, then define target audience segments, lead goals, and conversion metrics, owning accountability throughout the funnel.
• Drive engagement and response by building assets, workflows, and sequences with MarOps.
• Optimize paid media performance with agency partners.
• Work closely with and guide BDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL.
• Work closely with Marketing Events Manager for pre-event, event, and post-event initiatives.
• Partner with MarOps to analyze funnel performance, velocity, identify drop-off points, and develop initiatives to increase conversion efficiency.
• Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
• Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes.
• Measure and monitor key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations.
• Report regularly on performance and ROI, driving continuous improvement initiatives.
• Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

What we're looking for:

• 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs, both integrated and ABM campaigns.
• Proven success in optimizing funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate, etc.).
• Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
• Deep expertise with marketing automation and CRM platforms (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
• Experience running ABM campaigns, paid media, SEO/SEM, and content-driven demand generation.
• Experience managing agency partners and cross-regional/cross-functional stakeholders.
• Experience in B2B SaaS, enterprise software, and/or technology industries.
• Strong familiarity with North American enterprise buyer journeys.

• Experience in a global marketing organization collaborating with regional counterparts.

• Flexible PTO plus US public holidays and Sick Time
• Medical, Dental and Vision Benefits
• Excellent 401K with employer match
• Life Insurance, short-term and long-term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account
• Employee Assistance Plan