Senior Manager, Integrated B2B Media & Partnerships

Marketbridge; United States; Remote; USD 80.000 - 100.000; Vollzeit

Benefits dieser Stelle

Flexible PTO

Health benefits

401(k) with company match

Professional development fund

Company laptop

Calm app access

Zusammenfassung

Marketbridge is seeking a Senior Manager, Advanced Media Partnerships to design and activate integrated, performance-driven media strategies for complex B2B clients. The role sits in the Channel Strategy & Activation team, spanning programmatic, direct buys, OOH, CTV, and more, with close collaboration across colleagues in media, analytics, and client success.

You will translate objectives into actionable plans, coach a team, and partner with activation specialists to optimize campaigns and

Qualifikationen

• Six or more years of experience in media strategy, planning, or integrated media.
• Strong experience in B2B media strategies for complex/enterprise clients.
• Deep knowledge of digital and offline media planning across multiple channels.
• Experience mentoring media professionals.
• Strong analytical skills to translate performance into optimization.
• Experience partnering with channel specialists and activation teams.
• Client-facing experience with senior stakeholders.
• Experience developing partner relationships and negotiating with vendors.
• Excellent presentation, communication, and storytelling skills.
• Familiarity with Bionic, Campaign Manager 360, The Trade Desk, DV360, 6sense, Demandbase a plus.

Aufgaben

• Develop integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
• Build cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.
• Define the role of each channel throughout the buyer journey, helping ensure media investments work together as part of a cohesive strategy.
• Manage, coach, and develop a team of media planners and buyers, supporting the strategic quality and consistency of their work.
• Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.
• Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.
• Partner with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.
• Contribute to planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.
• Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients.
• Build strong relationships with media partners and vendors, using those relationships to inform planning recommendations, support innovation, and improve investment decisions.
• Support vendor evaluations and negotiations to help secure appropriate pricing, placements, partnerships, and added value for clients.
• Present media strategies, recommendations, and performance insights to client stakeholders.

Kenntnisse

Media strategy experience

B2B media strategy

Channel integration

Analytical skills

Client-facing communication

Vendor negotiation

Leadership/mentoring

Storytelling

Tools

Bionic

Campaign Manager 360

The Trade Desk

Display & Video 360

6sense

Demandbase

Jobbeschreibung

Marketbridge is seeking a Senior Manager, Advanced Media Partnerships to design and activate integrated, performance-driven media strategies for complex B2B clients. The role sits in the Channel Strategy & Activation team, spanning programmatic, direct buys, OOH, CTV, and more, with close collaboration across colleagues in media, analytics, and client success.

You will translate objectives into actionable plans, coach a team, and partner with activation specialists to optimize campaigns and