Remote Direct-Response Ad Creative Lead

Paired; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

USD Salary

Remote work option

Job summary

Paired seeks a Creative Director to translate approved ad scripts into detailed, high-converting visual direction for our editing team, guiding editors on shot selection, pacing, hooks, and editing style. This role blends strong video editing instincts with growing creative strategy in a fast-paced, direct-response production environment.

You will collaborate with editors, copywriters, and media buyers to iterate on winning creatives, maintain consistency, and explore new hooks and formats while

Qualifications

• Background in video editing, progressing toward creative strategy.
• Experience with DR/VSL brands is a plus.
• Familiarity with storyboarding and visual production workflows.

Responsibilities

• Take approved ad scripts and convert them into line-by-line creative direction documents for editors.
• Define visual storytelling, shot selection, pacing, hooks, and editing style for each scene.
• Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion.
• Ensure ads follow direct-response best practices.
• Collaborate with editors, copywriters, and media buyers to iterate on winning creatives based on performance data.
• Research competitors and top-performing Meta ads.
• Maintain creative consistency while testing new hooks and formats.
• Coordinate AI B-roll and AI avatar integration into ad creatives.
• Collaborate with senior direction during onboarding.

Skills

Video editing

Creative strategy

Storyboarding

Fast learner

Job description

Paired seeks a Creative Director to translate approved ad scripts into detailed, high-converting visual direction for our editing team, guiding editors on shot selection, pacing, hooks, and editing style. This role blends strong video editing instincts with growing creative strategy in a fast-paced, direct-response production environment.

You will collaborate with editors, copywriters, and media buyers to iterate on winning creatives, maintain consistency, and explore new hooks and formats while