Remote Creative Lead — Campaign Strategy & Copy

Directive; United States; Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Job summary

Directive is a remote-first marketing consultancy serving B2B SaaS and enterprise brands. We seek a Creative Lead who can translate moments into creative territories, messaging hypotheses, and campaign concepts that drive revenue.

The role is hands-on, copywriting-led, and highly visible, requiring strategic thinking and the ability to influence without a full team. The candidate will shape briefs, test creative hypotheses, and build campaign-style case studies to support account growth and new

Qualifications

• 4–6 years of professional creative experience, with agency/PS/B2B marketing exposure.
• Portfolio showing brand work and performance creative with measurable results.
• Ability to translate ICP, positioning, personas into campaign concepts.

Responsibilities

• Own idea, message, and creative direction before production.
• Develop campaign concepts, messaging strategy, and copy direction.
• Collaborate with production designers to execute strong concepts.
• Create campaign-style case studies and early proof points.
• Establish a lightweight creative review rhythm focused on quality and relevance.

Skills

Creative experience

Agency experience

Campaign development

Brand consistency

Executive presence

Education

Bachelor’s degree or equivalent

Tools

Adobe Creative Cloud

AI-assisted tools

Job description

Directive is a remote-first marketing consultancy serving B2B SaaS and enterprise brands. We seek a Creative Lead who can translate moments into creative territories, messaging hypotheses, and campaign concepts that drive revenue.

The role is hands-on, copywriting-led, and highly visible, requiring strategic thinking and the ability to influence without a full team. The candidate will shape briefs, test creative hypotheses, and build campaign-style case studies to support account growth and new