Remote Creative Lead: Campaign Strategy & Copy Direction

Directive Consulting, Inc.; Northern (KY); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote-first / 100% virtual work

Medical, dental, vision plans

Unlimited PTO

Paid company holidays

Annual bonus based on tenure

401(k) with 3% company match

Job summary

Directive Consulting, Inc. is seeking a Creative Lead to translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against.

The role is high-visibility, performance-focused, and ideal for someone who leads with copy while shaping briefs, messaging, and creative direction without a full creative team. Remote, high standards, and strategic client conversations are common in this position.

Qualifications

• 4–6 years of professional creative experience in an agency, professional services, or B2B marketing environment.
• Portfolio showing range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across multiple channels.

Responsibilities

• Own the idea, message, and creative direction before production.
• Translate briefs into territories, concepts, hooks, headlines, CTAs, and narrative direction.
• Partner with designers by providing strong concept and copy direction.
• Support new-business and portfolio-sales opportunities with speculative creative and campaign narratives.
• Build early proof points and campaign-style case studies to support revenue growth.

Skills

Creative experience

Portfolio development

Campaign concepting

Brand development

Executive presence

Tools

Adobe Creative Cloud

A/B testing tools

Generative AI tools

Job description

Directive Consulting, Inc. is seeking a Creative Lead to translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against.

The role is high-visibility, performance-focused, and ideal for someone who leads with copy while shaping briefs, messaging, and creative direction without a full creative team. Remote, high standards, and strategic client conversations are common in this position.