Creative Director - LATAM - DTC Market

Paired; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

USD Salary

Remote work option

Job summary

Paired seeks a Creative Director to translate approved ad scripts into detailed, high-converting visual direction for our editing team, guiding editors on shot selection, pacing, hooks, and editing style. This role blends strong video editing instincts with growing creative strategy in a fast-paced, direct-response production environment.

You will collaborate with editors, copywriters, and media buyers to iterate on winning creatives, maintain consistency, and explore new hooks and formats while

Qualifications

• Background in video editing, progressing toward creative strategy.
• Experience with DR/VSL brands is a plus.
• Familiarity with storyboarding and visual production workflows.

Responsibilities

• Take approved ad scripts and convert them into line-by-line creative direction documents for editors.
• Define visual storytelling, shot selection, pacing, hooks, and editing style for each scene.
• Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion.
• Ensure ads follow direct-response best practices.
• Collaborate with editors, copywriters, and media buyers to iterate on winning creatives based on performance data.
• Research competitors and top-performing Meta ads.
• Maintain creative consistency while testing new hooks and formats.
• Coordinate AI B-roll and AI avatar integration into ad creatives.
• Collaborate with senior direction during onboarding.

Skills

Video editing

Creative strategy

Storyboarding

Fast learner

Job description

We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line‑by‑line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast‑paced, direct‑response production environment.

We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line‑by‑line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast‑paced, direct‑response production environment.

Responsibilities

• Take approved ad scripts (received via Loom from copywriters) and convert them into detailed, line-by-line creative direction documents for editors
• Define visual storytelling, shot selection, B-roll, pacing, transitions, on-screen text, hooks, and editing style for each scene
• Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion
• Ensure ads follow direct-response best practices
• Work closely with video editors, copywriters, and media buyers to iterate on winning creatives based on performance data
• Research competitors and top-performing Meta ads
• Maintain creative consistency while testing new hooks, angles, and formats
• Coordinate AI B-roll and AI avatar integration into ad creatives
• Collaborate with Denzel (senior visual direction) during onboarding

Requirements

• Background in video editing, progressing toward creative strategy
• Experience with heavy DR/VSL brands (e.g., Gundry MD, Dr. Marty, Gordon Ramsay Hippo-style brands)
• Familiarity with storyboarding and visual production workflows
• Some involvement in creative strategy (angle development, research, audience understanding)
• Ideal candidate is a senior video editor or junior creative strategist looking to move toward a creative lead path
• High IQ, sharp, and a fast learner
• Proactive and able to operate independently
• Creatively engaged and ideas-driven — not purely executional
• LATAM strongly preferred, EST‑adjacent timezone ideal

Benefits

• USD Salary.
• Ability to work remotely.