AI Creative Lead — Remote Direct-Response Video Pro

Forbes Advisor; Wilmington (DE); Remote; USD 120,000 - 190,000; Full time

Job summary

Forbes Advisor is hiring an AI Creative Lead to own the generative stack that turns approved scripts and storyboards into finished, on-brand video and static ads. This role manages end-to-end generation from character-locked stills to AI video, lip-sync, and editor-ready footage, balancing craft with rapid delivery.

Reporting to the Head of Creative Production, you will collaborate with Creative Directors and Editors to ensure DR-ready output, maintain continuity, and optimize tooling and costs

Qualifications

• 4+ years in creative production, motion, VFX, or content, with recent generative AI experience.
• A real grounding in direct‑response creative. You understand how a DR ad is built (hook, problem, mechanism, proof, offer, and CTA).
• Demonstrated generative craft: a reel or portfolio of AI‑generated or AI‑assisted video and stills, with an honest account of what you made vs. what the model made, and (ideally) how it performed.
• Deep, current fluency with the generative stack: multi‑subject‑consistency image models, AI video (native‑audio and img‑to‑video), lip‑sync, and AI voiceover.
• Character and continuity discipline: you can hold a consistent character across many shots and beats.
• Prompt and troubleshooting fluency: you can diagnose why a render broke or a character drifted and fix it deliberately.

Responsibilities

• Own generation end-to-end for paid social and native creative: character‑locked stills, AI video, lip‑sync, and clean generated voiceover, from approved script and storyboard to editor‑ready footage.
• Lock base characters first, then build a still per beat that references them, holding character, wardrobe, prop, and continuity consistency across an entire spot.
• Pick the right model for each job (hero vs. volume, native‑audio vs. img‑to‑video) and keep a live view of a fast‑moving tool stack, pinning exact model versions at build time.
• Scout, test, and onboard new models and tools as the stack evolves, and retire the ones that fall behind, so the team is always working with the best available.
• Get renders through platform and category filters. Diagnose and auto‑fix a broken render once, then elevate, and keep a running swipe of safe phrasings and prompt patterns that pass.
• Operate and lightly orchestrate the tooling (fan‑out, scheduling, asset movement) so many jobs run in parallel without a person babysitting each one.
• Own the generative‑side handoff into post: deliver organized, tagged, editor‑ready clips into the DAM to the production team's standards.
• Feed the shared learnings file (format, copy, render, and legal notes per job) and read it back at the next job's start so the system compounds instead of repeating mistakes.
• Partner with the Creative Directors and copywriters to keep generated output on‑voice, on‑persona, and matched beat‑for‑beat to the script (AV sync).
• Bring a direct‑response creative eye to every job: push each render toward what sells, the hook, the pacing, the proof, and the turn to the offer, not just what looks good.
• Operate inside compliance rails for our regulated categories: no better‑drug or results claims, coverage/qualify framing, required disclosures, and honest routing. Hold generation to the same gate as the rest of the pipeline.
• Manage generative tooling spend against render volume, and give the Head of Creative Production a real monthly cost model as volume scales.
• Build reusable assets (prompt libraries, character references, templates, and workflow docs) that let editors and strategists self‑serve the routine work.

Skills

Creative production

Direct‑response marketing

Generative AI video

Video editing

Prompt engineering

Collaboration

Tools

Premiere Pro

After Effects

DaVinci Resolve

Job description

Forbes Advisor is hiring an AI Creative Lead to own the generative stack that turns approved scripts and storyboards into finished, on-brand video and static ads. This role manages end-to-end generation from character-locked stills to AI video, lip-sync, and editor-ready footage, balancing craft with rapid delivery.

Reporting to the Head of Creative Production, you will collaborate with Creative Directors and Editors to ensure DR-ready output, maintain continuity, and optimize tooling and costs