Direct-Response Video Ad Strategist & Scriptwriter

Scaling.com; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

PTO

US Holidays

Job summary

Scaling.com seeks a video-ad strategy and scriptwriting professional to turn winning hooks into scalable direct-response ads. You will analyze performance signals, source material from our media library, and develop angles, proofs, and scripts for production teams.

This role combines research, writing, and fast iteration, with collaboration across content, paid media, and editors. You will ensure accuracy of claims and maintain a fast, evidence-backed creative process to drive multi-million

Qualifications

• Proven experience writing high-performing video ads and scripts.
• Ability to source and organize supporting material from a large media library.
• Strong direct-response writing skills and creative storytelling.

Responsibilities

• Write three to four new hook options and develop the body.
• Choose the proof sequence and craft a clear ad flow.
• Package the angle with sources for the Creative Producer and Editor.
• Review finished ads to preserve strategy and clarity.

Skills

Video strategy

Scriptwriting

AI-assisted research

Direct-response copywriting

Creative direction

Editing collaboration

Job description

Scaling.com seeks a video-ad strategy and scriptwriting professional to turn winning hooks into scalable direct-response ads. You will analyze performance signals, source material from our media library, and develop angles, proofs, and scripts for production teams.

This role combines research, writing, and fast iteration, with collaboration across content, paid media, and editors. You will ensure accuracy of claims and maintain a fast, evidence-backed creative process to drive multi-million