Remote Digital Product Messaging Manager (Email/SMS)

CVS Health Corporation; Northern (KY); Hybrid; USD 83,000 - 204,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Manager, Digital Product Messaging to lead the implementation and governance of enterprise messaging platforms within the MarTech & Platforms team. You will own Email, SMS, Push, and RCS capabilities and translate business needs into technical roadmaps, user stories, and agile backlogs.

The role requires 5+ years in technical product management, strong experience with marketing technology, and hands-on work with Salesforce Marketing Cloud or similar platforms.

Qualifications

• 5+ years of experience as Technical Product Manager or related field.
• 5+ years implementing enterprise marketing communication platforms.
• 5+ years delivering technical solutions for acquisition, retention, personalization, and consent management.
• 5+ years of experience managing multiple projects across businesses.
• 5+ years translating business requirements into technical requirements.
• 3+ years with Salesforce Marketing Cloud or comparable MarTech platforms.

Responsibilities

• Manage implementation, administration, and optimization of enterprise messaging platforms.
• Serve as product owner for Email, SMS, Push, and RCS capabilities.
• Define and maintain roadmaps, user stories, and Agile backlogs.
• Partner across Marketing, Engineering, Architecture, Analytics, and Operations.

Skills

Email

SMS

Push

RCS

Salesforce Marketing Cloud

Agile

Requirements translation

Education

Bachelor's degree

Tools

AMPscript

SSJS

SQL

HTML/CSS

Job description

CVS Health is seeking a Manager, Digital Product Messaging to lead the implementation and governance of enterprise messaging platforms within the MarTech & Platforms team. You will own Email, SMS, Push, and RCS capabilities and translate business needs into technical roadmaps, user stories, and agile backlogs.

The role requires 5+ years in technical product management, strong experience with marketing technology, and hands-on work with Salesforce Marketing Cloud or similar platforms.