Remote Digital Marketing Specialist — Growth & ROI

Simera

San Francisco (CA)

Sur place

USD 85 000 - 125 000

Plein temps

14 jours+

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Résumé du poste

Simera is seeking a creative, analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive growth. You will manage campaigns across Google Ads, Meta, LinkedIn, and other channels, conduct research, create content, monitor performance, and deliver actionable insights for ROI improvement.

This role emphasizes data-driven decision making and collaboration with content, design, sales teams while

Qualifications

Experience developing digital marketing strategies and campaigns.
Hands-on experience managing digital advertising campaigns.
Proficient with SEO, content marketing, social media, and email marketing.
Strong analytical skills with ability to interpret data.
Ability to manage multiple campaigns and meet deadlines.

Responsabilités

Develop and execute digital marketing strategies and campaigns across relevant online channels.
Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
Analyze marketing data and generate performance reports and actionable insights.
Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
Manage and optimize email marketing campaigns and audience segments when required.
Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
Maintain accurate campaign documentation, calendars, budgets, and performance records.
Continuously test new strategies, channels, and approaches to improve digital marketing results.