Remote Digital Marketing Strategist for Growth & ROI

Simera; San Francisco (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Simera is seeking a creative, analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The role requires strong knowledge of channels, campaign management, content, analytics, and data-driven optimization to improve results.

You will develop and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, while coordinating content and collaborating with

Qualifications

• Experience managing digital marketing campaigns.
• Knowledge of SEO, SEM, social media, email marketing and content marketing.
• Strong analytical and data interpretation skills.
• Experience with analytics and reporting tools (Google Analytics/Search Console).
• Conversion optimization and A/B testing methodologies.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn and other platforms.
• Conduct keyword and audience research and competitive analysis to identify growth opportunities.
• Create, coordinate and optimize digital content for websites, social media, email and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic and other metrics.
• Analyze data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging and other elements.
• Optimize campaigns to improve ROI, conversion rates, engagement and customer acquisition.
• Collaborate with content, design, sales to ensure consistent initiatives.
• Support SEO initiatives and website performance improvements.
• Monitor industry trends and emerging digital tools and technologies.
• Track website traffic and user behavior using analytics platforms.
• Identify opportunities to improve lead generation and digital performance.

Skills

digital marketing strategies

campaign management

paid advertising platforms

SEO/SEM/content marketing

data interpretation

A/B testing

Google Analytics

CTR/CPC/CPA knowledge

copywriting and content creation

cross-functional collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Simera is seeking a creative, analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The role requires strong knowledge of channels, campaign management, content, analytics, and data-driven optimization to improve results.

You will develop and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, while coordinating content and collaborating with