Remote Digital Marketing Specialist – Growth & ROI

Simera; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Simera is seeking a creative Digital Marketing Specialist to develop, execute, and optimize campaigns that boost brand awareness and generate leads. The role requires strong skills in analytics, content, and performance optimization, with a data-driven approach to improve marketing results.

Responsibilities include managing campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and content creation, while tracking ROI and conversions.

Qualifications

• Experience building and optimizing digital marketing campaigns across channels.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Ability to analyze campaign performance and make data-driven decisions.
• Experience with Google Analytics, GA4, and ad platforms for optimization.
• Proven track record of improving ROI, conversions, and lead generation.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Perform keyword research and audience analysis to identify growth opportunities.
• Create, coordinate, and optimize content for websites, social media, email, and ads.
• Monitor performance, budgets, conversions, traffic, and metrics; report insights.
• Conduct A/B tests of ads, landing pages, and messaging; optimize ROI and acquisition.

Skills

Digital marketing

Campaign management

Analytics

Content marketing

SEO/SEM

A/B testing

Google Analytics

Data-driven decisions

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

Simera is seeking a creative Digital Marketing Specialist to develop, execute, and optimize campaigns that boost brand awareness and generate leads. The role requires strong skills in analytics, content, and performance optimization, with a data-driven approach to improve marketing results.

Responsibilities include managing campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and content creation, while tracking ROI and conversions.