Remote Digital Marketing Specialist for Growth & ROI

simera-talent; San Francisco (CA); Remote; USD 65,000 - 100,000; Full time

Job summary

Simera Talent is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive growth. The role requires strong knowledge of SEO/SEM, content and performance marketing, with hands-on analytics to improve campaign ROI.

The successful candidate will manage campaigns across Google Ads, Meta Ads, LinkedIn, email, and website content, collaborating with cross-functional teams to drive results

Qualifications

• Experience with digital marketing channels and campaign management.
• Strong knowledge of SEO, SEM, social media, email marketing, and content marketing.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword and audience research to identify growth opportunities.
• Create and optimize digital content for websites, social media, email, and ads.
• Monitor campaign performance, budgets, and key metrics.
• Analyze data and generate performance reports and insights.
• Perform A/B testing of ads, landing pages, and messaging.
• Improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams for consistency.
• Support SEO initiatives including keyword optimization and site performance.
• Manage and optimize email marketing campaigns and audience segments.
• Track website traffic and user behavior with analytics tools.
• Identify opportunities to improve lead generation and digital performance.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM

Analytics

Google Analytics

A/B testing

Conversion optimization

Campaign performance tracking

Cross-functional collaboration

Job description

Simera Talent is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive growth. The role requires strong knowledge of SEO/SEM, content and performance marketing, with hands-on analytics to improve campaign ROI.

The successful candidate will manage campaigns across Google Ads, Meta Ads, LinkedIn, email, and website content, collaborating with cross-functional teams to drive results