Remote Digital Marketing Specialist (Growth & Analytics)

Simera; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Simera in San Francisco seeks a creative Digital Marketing Specialist to develop, execute, and optimize campaigns that increase brand awareness, generate leads, and drive growth.

You will manage paid channels (Google Ads, Meta, LinkedIn), conduct keyword and audience research, create content, and analyze data with Google Analytics to improve ROI and conversions. Remote-friendly, data-driven, and collaborative work environment.

Qualifications

• Experience with digital marketing strategies and channels.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms (Google Ads, Meta Ads).
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with analytics platforms like Google Analytics.
• Ability to analyze campaign performance and make data-driven decisions.
• Understanding of conversion optimization and A/B testing.
• Strong knowledge of marketing metrics (CTR, CPC, CPA, ROAS, conversion rate).
• Excellent written and verbal communication.
• Content creation, copywriting, editing.
• Project management and ability to manage multiple campaigns.
• Creative yet analytical mindset.
• Ability to work independently and with cross-functional teams.
• Adaptability and willingness to learn new tools.
• Professional, proactive, and results-oriented attitude.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn and other channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and campaigns.
• Monitor campaign performance, budgets, conversions, and traffic.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, and messaging.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and website performance improvements.
• Monitor industry trends and emerging tools.
• Track website traffic and user behavior with analytics tools.

Skills

Digital marketing strategy

Campaign management

Paid advertising

SEO/SEM

Analytics

A/B testing

Content creation

Communication

Cross-functional collaboration

Adaptability

Lead generation

Job description

Simera in San Francisco seeks a creative Digital Marketing Specialist to develop, execute, and optimize campaigns that increase brand awareness, generate leads, and drive growth.

You will manage paid channels (Google Ads, Meta, LinkedIn), conduct keyword and audience research, create content, and analyze data with Google Analytics to improve ROI and conversions. Remote-friendly, data-driven, and collaborative work environment.