Remote Growth-Oriented Digital Marketer

simera-talent; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Simera Talent in San Francisco is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that increase brand awareness, generate leads, and drive growth. You will manage paid ads, content creation, SEO/SEM, and analytics to improve ROI and conversions.

The role requires strong analytical skills, experience with Google Ads, Meta Ads, and Google Analytics, and the ability to collaborate across teams in a fast-paced environment.

Qualifications

• Strong understanding of digital marketing strategies and channels.
• Experience with paid advertising platforms and campaign optimization.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing

Campaign management

Analytics

SEO/SEM

Content marketing

Paid advertising platforms

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

A/B testing

Conversion optimization

Data-driven decision making

Communication skills

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Simera Talent in San Francisco is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that increase brand awareness, generate leads, and drive growth. You will manage paid ads, content creation, SEO/SEM, and analytics to improve ROI and conversions.

The role requires strong analytical skills, experience with Google Ads, Meta Ads, and Google Analytics, and the ability to collaborate across teams in a fast-paced environment.